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McCord Web Services' Google AdWords™ Service Programs
Why Use McCord Web Services for Your Google AdWords™ Set Up and Management?
Unlike other Google AdWords™ management services that charge a percentage of your Google AdWords™ ad spend each month, McCord Web Services has created a unique business-friendly program. When you select us as your account manager, we work hard to provide the results you desire, treat you fairly, and are good stewards of your AdWords budget while billing hourly or at a flat rate.
McCord Web Services is a Google AdWords Certified Partner and Nancy McCord, Owner of McCord Web Services LLC is also an individually certified Google AdWords Professional. On September 3, 2011 she passed the Google AdWords certification professional exam for the fifth time.
Nancy McCord, our AdWords™ account manager, has studied numerous hours on over 110 AdWords topics in 9 different content areas. She has passed Google's rigorous exam five times, completed a 90-day AdWords internship period, and managed numerous client accounts with ad spends of $250 to $8,500 per month. Visit her online Google sponsored Google Advertising Professional's page for verification of her status. She has been a Google AdWords Qualified Professional for over eight years and has received Google AdWords Certified Partner status for her business. We invite you to read the comments and ratings that we have received from our clients on our AdWords services by visiting our AdWords References page.
View Client Comments and Our Service Ratings
We invite you to read the comments and view the ratings that we have received from our clients on our AdWords™ services by visiting our AdWords™ References page.
Call us today at (301) 705-7303 to find out how easy we can make Google AdWords advertising for you. We have the AdWords experience to help you harness the massive reach of Google to generate new leads and create sales for your business.
We have three AdWords set up and management programs based on your anticipated click budget.
McCord Web Services' AdWords™ Service Programs
Our Quick Start™ Program for Google AdWords™ Advertising
If you plan on spending between $551 to $3,500 monthly for your AdWords™ click budget, you will want to select our signature program called Quick Start™. Our Quick Start™ program includes the following services:
- AdWords™ Set Up & Phase I Management
for the First Four Weeks - $750*
As part of our Quick Start™ Program we will review your competitor's ads, select keywords for maximum searches using Google's keyword tool. We provide ad group theme selection consultation an intensive review of your existing website for keyword selections.
We provide AdWords™ account set up, creation of up to four ad groups, selection of your keywords and negative keywords, and create variations of ad text. We monitor your AdWords™ program several times per week fine-tuning CPC (cost per click) and keywords for the first month of activity. We remove poor performing keywords, insert new keywords and negative keywords as needed, and even create new ad text as needed. In addition, you will receive a report from us each week on activity with our comments and analysis.
- Professional Management/Monitoring Phase II - $250*
In the second month, we monitor your ads several times per week and fine-tune your program for click delivery. We report to you bi-weekly with our comments and analysis of account activity. It is not unusual for additional ad groups or break out programs to be created during this time period typically at no additional charge to you.
- Professional Management/Monitoring Phase III - $160*
In the third month, we monitor your ads each week and fine-tune your program for click deliver. You receive a monthly report from us and we even schedule a 15 minute mid-month conference call to review your account with you by phone. Our time is capped at 1.9 hours during this period for all services and communications.
*We bundle the first 90 days of service together at a special fee of $1,160. Please see our Maintenance Pricing for Monthly management charges beyond the third month.
Our Fast Start™ Program for Google AdWords™ Advertising
If you plan on spending between $250 to $550 monthly for your AdWords™ click budget, you will want to select our program called Fast Start™. Our AdWords Fast Start™ program includes the following services:
"Our success can be attributed to the fact that Nancy McCord is a leader in the industry and her knowledge base is extremely vast."
" It has been an absolute pleasure working with this company! Looking forward to further success in 2012!!"
Dianne Gilmer, Assistant Director, University of Alabama Construction Engineering Management Masters Program
- AdWords™ Set Up & Phase I Management
for the First Four Weeks - $650*
As part of our Fast Start™ Program we review your competitor's ads, select keywords for maximum searches using Google's keyword tool. We provide ad group theme selection consultation an intensive review of your existing website for keyword selections.
We provide AdWords™ account set up, creation of two ad groups, selection of your keywords and negative keywords, and create variations of ad text. We monitor your AdWords™ program several times each week fine-tuning your keyword CPC (cost per click) and keywords. We remove poor performing keywords, insert new keywords and negative keywords, and fine-tune your ad text as needed. Additionally, you will receive a report from us each week on activity with our comments and analysis.
If due to positive results, you decide to increase your ad spend budget to over $500 you will be moved into our Quick Star™t Program for Phase II, III, and for on-going management and will no longer be eligible for our Easy Start™ Program pricing.
- Professional Management/Monitoring Phase II - $210*
In the second month, we continue to monitor your ads several times per week and fine-tune your program for click delivery. We will report to you bi-weekly with comments and analysis. Our time is capped at 2.5 hours during this period for all services and communications. Additional ad group set up is billed at $82 per hour and typically will take .5 to .8 hours for each new ad group.
If your program grows in this time period to four ad groups or more, you will be moved into our Quick Start™ Program for Phase III and for on-going management pricing and will no longer eligible for our Easy Start™ Program pricing.
- Professional Management/Monitoring Phase III - $120*
In the third month, we continue to monitor your ads each week and fine-tune your program for click delivery. You receive a monthly report from us with our comments and analysis of your account activity. Our time is capped at 1.4 hours during this period for all services and communications.
*We bundle the first 90 days of service together at a special fee of $980. Please see our Maintenance Pricing for Monthly management charges beyond the third month.
If your budget is smaller than $250 you may want to consider our Local Start™ Program that includes Google Places™ business listing set up and uses the automated AdWords Express™ platform.
Our Power Start™ Program for Google AdWords™ Advertising
If you plan on spending between $3,501 to $8,500 monthly for your AdWords™ click budget, you will want to select our special program called Power Start™. Our Power Start™ program includes the following services:
- AdWords™ Set Up & Phase I Management
for the First Four Weeks - $1,558*
As part of our Power Start™ Program we review your competitor's ads, select keywords for maximum searches using Google's keyword tool. We provide ad group theme selection consultation an intensive review of your existing website for keyword selections.
We provide AdWords™ account set up, creation of eight to ten ad groups, selection of your keywords and negative keywords, and create variations of ad text. We monitor your AdWords™ program several times each week fine-tuning your keyword CPC (cost per click) and keywords. We remove poor performing keywords, insert new keywords and negative keywords, and fine-tune your ad text. In addition to these services, you will receive a report from us each week on activity with our comments and analysis.
- Professional Management/Monitoring Phase II - $574*
In the second month, we monitor your ads several times per week and fine-tune your program for click delivery. We report to you bi-weekly with activity, comments, and analysis. It is not unusual for additional ad groups or break out programs to be created during this time period typically at no additional charge to you.
- Professional Management/Monitoring Phase III - $328*
In the third month, we monitor your ads each week and fine-tune your program for click delivery. You receive a monthly activity report from us and we schedule a mid-month conference call to review your account with you by phone. Our time is capped at four hours during this period for all services and communications.
*We bundle the first 90 days of service together at a special fee of $2,460. Please see our Maintenance Pricing for Monthly management charges beyond the third month. Power Start™ Program users are typically billed by the hour for on-going account management services. We will recommend an amount of time to purchase monthly based on the actual time needed to manage your account from Phase III activity.
AdWords™ Account Management Services Monthly After the First 90 Days
Once your account has completed our Quick Start™, Fast Start™ or Power Start™ Program, you will have the option to continue our services monthly.
For AdWords™ advertisers that have not used our set up programs, we may also be able to provide management services at our rate of $82 per hour. Please contact us to get a quotation for AdWords™ account optimization and on-going account management for your account.
On-Going Management - Our Fees Are Based on the Number of Ad Groups or Your Monthly Ad Spend
"Understands what we want on the first "go around"! Great communicator... excellent writing...and amazing follow thru. Clearly a leader in her field!"
Joan Freedman, Clinical Director, The Whitney Center for Permanent Cosmetics
As we move from our 90-day programs into regular account maintenance we may have some small changes to make on budget or keywords. We continue to review your program on a weekly basis and more frequently for accounts with larger ad spends and based on the number of purchased service hours.
During our On-Going Management Phase, we monitor your account and communicate any changes or improvements that would be helpful as we see them. In many cases, these updates can be made within the time you have purchased. Please be aware that if you need more time to create additional ad groups, desire additional phone conferences, or need time to strategize with us for your account, you will incur additional fees based on our billable rate of $82 per hour when our time exceeds the limit you have purchased monthly. We will advise you in advance of any additional charges.
For Quick Start™ and Power Start™ customers we schedule a monthly conference call. We will discuss your account and strive to keep up-to-date with trends and promotions in your business so that they can be promoted using AdWords.
For all clients, we email a PDF executive summary of the previous month’s account activity on the first business day of each month.
Pricing for On-Going Management Services
| Time Cap | Service Level | Price | Ad Groups | 30 Day Ad Spend |
| 1.4 hours | Easy Start Clients Only | $120 | 3 max. | $250 to $500 |
| 2.0 hours | Quick/Power Start Clients with Conference Call | $165 | 1 to 5 | $551 to $2,000 |
| 2.5 hours | Quick/Power Start Clients with Conference Call | $205 | 6 to 8 | $2.001 to $3,600 |
| 3.0 hours | Quick/Power Start Clients with Conference Call | $246 | 8 to 9 | $3,601 to $4,900 |
| 3.5 hours | Quick/Power Start Clients with Conference Call | $287 | 10 to 15 | $4,901 to $6,000 |
| By Contract | Quick/Power Start Clients with Conference Call | $82/hour | 16 & Up | $6,001 and up |
Please contact us for pricing for more than 15 ad groups. Our minimum hourly commitment for 15 ad groups is 3.0 hours per month and may be more based on your actual account needs.
Doing Business with Us
When you select either our Quick Start™, Easy Start™, or Power Start™ Program, you will pay for our services in advance by check or by credit card. We will schedule time in our production schedule to work on your Google AdWords™ ads after receipt of payment during the regular business work week.
Our billable rate for AdWords™ services is $82 per hour. We consider email correspondence, phone conversations to discuss strategy, and conference calls billable events while we are managing your AdWords account.
Please remember our fees are separate from the click charges that you will pay directly to Google. We make no margin or commission on any clicks delivered in your account. Find out from Google more about working with third party account managers like McCord Web Services. McCord Web Services manages your account with the highest level of integrity and adheres strictly to Google's policies to provide full transparency for how clicks are delivered and how your budget is spent. At all times, you have full access to your AdWords™ advertising account.