AdWords has introduced some great low click cost programs that do not need intensive account management. A quarterly tune-up/check-in on these programs to freshen ad text and to evaluate performance is recommended. When combined together they provide excellent exposure when marketing budgets are tight.
Dynamic Search Ads or DSA Set Up
Once set up, AdWords spiders your website for content, shows your ads with a dynamically generated ad title that matches a user's search query and takes the reader to the exact page on your website where that product, topic or service is found. We've found that DSA is best used for websites with at least 50 pages of content but can work on slightly smaller websites as well. The big bonus for this program is that ads are shown in the search network and AdWords dynamically inserts an appropriate title and destination URL based on knowledge of your website and the user's search query.
Remarketing Ad Set Up
Our Program Details
Purchase of our service includes the initial set up and time to review the account twice in the 30 days after launch. We cap our time at 3.5 hours of service. Additional time, if needed, to check ad serving or troubleshoot a problem may be purchased for $90 per hour. Not all websites will be a good match for this program. We'd be glad to review if yours may be a good match for these automated advertising programs. We recommend an ad budget for clicks monthly of $300 to $500.
Our AdWords Express Go Local Program utilizes the Google's automated platform that needs no monthly oversight or routine account management. Once set up Google will show your ads in a 15 mile radius of your business location. This is great for a low budget program or local selling business. We recommend an ad budget for clicks monthly of $200 to $500.
In our Go Local Program set up we'll perform the following functions.
If you feel that AdWords™ is successful for you after your initial test in AdWords Express™, we recommend continuing with AdWords™ advertising using our Quick Start program.
In this special program, we bill $200 for set up services and will review your account twice after set up. Our hourly rate for this program is $90 per hour. Our time is capped at 2.2 hours of service. When our time runs out, you have the option to have us review your account once a month or as needed.