Google Ads has introduced some great low click cost programs that do not need intensive account management. A quarterly tune-up/check-in on these programs to freshen ad text and to evaluate performance is recommended. When combined together they provide excellent exposure when marketing budgets are tight.
Dynamic Search Ads or DSA Set Up
Once set up, Google Ads spiders your website for content, shows your ads with a dynamically generated ad title that matches a user's search query and takes the reader to the exact page on your website where that product, topic or service is found. We've found that DSA is best used for websites with at least 50 pages of content but can work on slightly smaller websites as well. The big bonus for this program is that ads are shown in the search network and Google Ads dynamically inserts an appropriate title and destination URL based on knowledge of your website and the user's search query.
Remarketing Ad Set Up
Our Program Details
Purchase of our service includes the initial set up and time to review the account twice in the 30 days after launch. We cap our time at 4.4 hours of service. Additional time, if needed, to check ad serving or troubleshoot a problem may be purchased for $90 per hour. Not all websites will be a good match for this program. We'd be glad to review if yours may be a good match for these automated advertising programs. We recommend an ad budget for clicks monthly of $300 to $500.
Our Google Ads Local Campaign uses Google Ads Smart Campaigns tied to your Google My Business page and utilizes Google's automation that needs little monthly oversight and only occasional account management. Once set up Google Ads will show your ads in a radius of your choice up to 40 miles around your business location. This is good for a low budget program or a local selling business that does not want to have regular management fees. We recommend an ad budget for clicks monthly of $200 to $1,000. This program used to be called AdWords Express and does have limits for performance..
In our Google Ads Local program set up we'll perform the following functions.
To use this program you must have ownership and admin privileges of a Google My Business page that has been verified. Our time does not include troubleshooting ownership rights, set up, or access problems with Google My Business access.
We recommend this program only for testing or for low ad spend accounts. The lack of ability to select keywords, bids, and where ads shows mean that most keywords will be business name specific or very general in nature. Changes to these settings cannot be made, but the website traffic generated may be highly beneficial to small ad spend budget accounts.
If you feel that Google Ads™ is successful for you after your initial test in Google Ads Express™, we recommend continuing with Google Ads™ advertising using our Quick Start program. Please note that we do not comp your service fee spent for this program to Google Ads Quick Start should you decide greater control is a better fit for your business needs. In our experience, most clients will use the Local Program for three months and then move into our Quick Start program for better control with an increased ad spend budget.
In this special program, we bill $550 for set up services and will review your account four times after set up in a 60 day period. Our hourly rate for this program is $90 per hour. Our time is capped at 6.1 hours of service. When our time runs out, you have the option to have us review your account once a month or as needed.