AdWords has introduced some great low click cost programs that do not need intensive account management. We do recommend a quarterly tune-up/check-in on these programs to freshen ad text and to evaluate performance. When combined together they provide excellent exposure when marketing budgets are tight.
Dynamic Search Ads or DSA Set Up
Once set up, AdWords spiders your website for content, shows your ads with a dynamically generated ad title that matches a user's search query and takes the reader to the exact page on your website where that product, topic or service is found. We've found that DSA is best used for websites with at least 100 pages of content but can work on slightly smaller websites as well. The big bonus for this program is that ads are shown in the search network and are typically less costly than regular Google AdWords pay per click ads.
Remarketing Ad Set Up
Our Program Details
Purchase of our service includes the initial set up and time to review the account twice in the 30 days after launch. We cap our time at 3.5 hours of service. Additional time, if needed, to check ad serving or troubleshoot a problem may be purchased for $90 per hour. Not all websites will be a good match for this program. We'd be glad to review if yours may be a good match for these automated advertising programs. We recommend an ad budget for clicks monthly of $300 to $500.