Our Quick Start™ program includes the following services:
Please see our Maintenance Pricing for Monthly management charges beyond the third month.
There are several reasons why you should use our services over others.
1. An investment of $1,315 (for most clients) for a 60 day period is a significant savings over other services that charge $800 a month or $1,600 for the same 60 day period. That's a savings of $285 when you use McCord Web Services! You save even more when you compare our services to other managers that charge 10% of your AdWords ad spend.
2. During the first four weeks we monitor, tweak, and actively manage your AdWords account compared to other services that may monitor/manage only one time a week. We have found that the high level of management time we spend in the first four weeks pays off in getting your AdWords account started out right, and allows us to rapidly test strategies to start conversion activity fast.
3. As Google Partners, we are examined and monitored by Google. Many other services do not carry this credential and so may not be up to date on advanced AdWords tools and campaign management strategies. Read more about the value of a Google Partner. We are specialized and certified by Google in Search, Mobile, Display, Shopping advertising.
4. We think that once you talk to our expert, Nancy McCord, you'll understand that it is her depth of experience, knowledge, experience in generating leads for clients, and passion for AdWords that is what set us apart from other services.
Once your account has completed our Quick Start™ you will be billed for our services monthly.
For AdWords™ advertisers that have not used our set up programs, we may also be able to provide management services at our rate of $90 per hour. Please contact us to get a quotation for AdWords™ account optimization and on-going account management for your account.
As you enter our monthly maintenance program, we continue to review your program on a weekly basis and more frequently for accounts with larger ad spends and based on the number of purchased service hours.
During our on-going management phase, we monitor your account and communicate any changes or improvements that would be helpful as we see them. In many cases, these updates can be made within the time you have purchased. Please be aware that if you need more time to create additional ad groups, desire additional phone conferences, or need time to strategize with us for your account, you will incur additional fees based on our billable rate of $85 per hour when our time exceeds the limit you have purchased monthly. We will advise you in advance of any additional charges.
For all clients, we email a PDF executive summary of the previous month’s account activity on the first business day of each month. Your management fee is determined by whichever is greater, scheduled ad spend or number of active ad groups and is adjusted monthly.
Pricing for On-Going Management Services
|Time Cap||Service Level||Price||Ad Groups||30 Day Ad Spend|
|2.5 hours||Quick Start with 15 min. Monthly Strategy Call||$213||1 to 3||$550 to $1,200|
|2.7 hours||Quick Start with 15 min. Monthly Strategy Call||$230||4 to 6||$1,201 to $2,500|
|3.0 hours||Quick Start with 15 min. Monthly Strategy Call||$260||7 to 9||$2,501 to $4,500|
|3.5 hours||Quick Start with 15 min. Monthly Strategy Call||$300||10 to 12||$4,501 to $6,000|
|5.0 hours minimum by contract||Quick Start with 20 min. Monthly Strategy Call||$85/hour||12+||$6,001 and up|
Please contact us for pricing for more than 12 ad groups.
When you select our AdWords Quick Start™ program, you will pay for our services in advance by check or by credit card. We will schedule time in our production schedule to work on your Google AdWords™ ads after receipt of payment during the regular business work week.
Our billable rate for AdWords™ services is $85 per hour. We consider email correspondence, phone conversations to discuss strategy, and conference calls billable events while we are managing your AdWords account.
Please remember our fees are separate from the click charges that you will pay directly to Google. We make no margin or commission on any clicks delivered in your account. Find out from Google more about working with third party account managers like McCord Web Services. McCord Web Services manages your account with the highest level of integrity and adheres strictly to Google's policies to provide full transparency for how clicks are delivered and how your budget is spent. At all times, you have full access to your AdWords™ advertising account.