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Microsoft adCenter's Program Explained
MSN
is involved in the pay for performance arena with their innovative adCenter
program and Bing.com search engine Bing has just recently taken over serving
search and ad results on Yahoo. Some of the tools that Microsoft adCenter has
integrated have forever changed pay for performance advertising and set a new
benchmark for the marketplace. In fact Google
AdWords did not even offer ad scheduling (showing your ads a certain times
of the day or at a variety of cost per click pricing) until MSN adCenter introduced
these features.
The MSN ad interface has recently been improved to make it more user-friendly and new features like report scheduling have been added as well. If you think that Microsoft adCenter may be right for you, we make it easy to get started quickly with our Smart Start Microsoft adCenter program. Set up costs you only $699 and MSN ad Center advertising really works.
The best part of this type of ad exposure is that you pay nothing for showing your ad to millions of prospects; building brand identification in the process. You only pay when a prospect clicks your ad and enters your website. The number of clicks divided by the number of impressions equals the Click Through Rate known as CTR which is key in determining overall account and keyword performance.
Nancy
McCord is an official Microsoft Advertising Accredited Professional. An official
Microsoft Advertising Accredited Professional has completed comprehensive online
training on managing Microsoft adCenter search engine marketing campaigns and
has demonstrated expert knowledge by passing the Microsoft adExcellence accreditation
exam. She has been certified for as long as the program has existed which is
over four years, and has been providing PPC management services for over seven
years. She is also a Google AdWords Certified Professional and her firm is a
Google AdWords Certified Partner.
At McCord Web Services, we offer services for clients both large and small. Our average client spends between $500 to $6,500 per month on clicks in addition to our fees. With us you will receive the top notch, customer-satisfaction driven service that keeps our professional Internet advertising management business growing.
MSN adCenter's Advanced Targeting Explained
When comparing Microsoft adCenter to Google AdWords, Microsoft adCenter is similar to Google AdWords both in use, features, and complexity of the account management interface. Both Google AdWords and Microsoft adCenter allow for deciding the time of day your ad will show and also advanced bidding options based on the time of day.
Our Microsoft adCenter Tips
Incremental click cost increases are done in 10% increments only and apply to the entire keyword list in the adCenter ad group. Remember your ad group may contain multiple ads, so be careful how you structure your account if you are using incremental bidding. You may select different percentages for location, day of the week, time of the day, gender, and age all within the same ad group.