McCord Web Services, A Bing Partner, Our Smart Start Program

Using Bing Ads to advertise on is a great way to reach a wide variety of new clients and prospects. Bing has introduced some interesting and unique additions to their pay per click program, please visit our Bing advertising explained page for more information features that allow you to effectively advertise now on Bing.

Bing Ads has seen some big changes these past years and has been aggressively overhauled to improve customer satisfaction and ad serving performance on both Utilizing their premium quality content network for your pay per click program may revolutionize your perception of what advertising in content can do for your return on investment.

As a search engine marketing professional who has passed the rigorous examinations and is certified by Google and Bing Ads, Nancy McCord knows how to help jump start your Bing advertising program. Find out what we offer in our Smart Start Bing Ads program.

McCord Web Services' Bing Ads Smart Start Program For $950

Our Bing Ads Smart Start program includes the following services:

  • Consultation/Keyword/Bing Ads Competitor Review
    Review of competitor's ads, selection of keywords for maximum searches. We provide ad group theme selection consultation with you and an intensive review of your existing website for keyword selections.

  • Bing Ads Account Set Up
    We will provide Bing advertising account set up, creation of up of three or four ad groups, select your keywords and negative keywords, and create variations of ad text.

  • Professional Management/Monitoring Phase I
    We will monitor your Bing Ads program several times during the work week for four weeks after set up and fine tune your keyword CPC (cost per click) and keywords. We will remove poor performing keywords, insert new keywords and negative keywords as needed, and even fine tune your ad text if needed. In addition you will receive a report from us each week on activity and our recommendations. Our focus is to increase clicks and conversions.

McCord Web Services is a Bing PartnerWhen you select our Smart Start Program, you will pay for our services in advance by check or by credit card. We will schedule time in our production schedule to work on your ads after receipt of payment during the regular business work week.

Nancy McCord is a Bing Ads Accredited Professional and her firm is a Bing Ads accredited and a Bing Partner. An official Bing Ads Accredited Professional has completed comprehensive online training on managing Bing Ads search engine marketing campaigns and has demonstrated expert knowledge by passing the Bing Ads accreditation exam. She has been certified with the program since 2007, and has been providing PPC management services for over ten years.


Bing Ads Professional Management Services

To utilize these management services, you must have purchased our Bing Ads or adCenter Smart Start services. We provide these services in a linear progression from set up to monthly maintenance management. For some existing Bing advertisers, we may be able to provide management services at our hourly rate of $90 per hour. Please contact us to find out if your existing Bing advertising account will qualify for our hourly management services.

  • Professional Management/Monitoring Phase II (second four weeks) - $375
    In the second month, we monitor your ads several times per week and fine-tune your program for click delivery. We report to you bi-weekly with our comments and analysis of account activity. It is not unusual for additional ad groups or break out programs to be created during this time period typically at no additional charge to you. We cap our time in this phase at 4.1 hours of service.

  • Professional Management/Monitoring Phase III
    See the pricing grid details below for your estimated pricing based on ad spend and ad group number. In the third phase which is billed monthly, we monitor your ads each week as needed and fine-tune your program for conversions and clicks. You receive a monthly report from us and we even schedule a monthly conference call to review your account strategy with you by phone. We will bill for management services based on our price grid you will be billed by the higher number monthly for ad group numbers or scheduled ad spend. This fee is re evaluated monthly and billing is based on what is setup and active in your Bing Ads account. See the detailed price grid below for our ongoing service monthly management fees.

Pricing for On-Going Management Services

Time Cap Service Level Price Ad Groups 30 Day Ad Spend
2.5 hours Smart Start with 15 min. Monthly Strategy Call $230 3 to 7 $550 to $3,000
2.8 hours Smart Start with 15 min. Monthly Strategy Call $260 8 to 10 $3,001 to $4,500
3.3 hours Smart Start with 15 min. Monthly Strategy Call $300 11 to 13 $4,501 to $6,000
5.0 hours minimum by contract Smart Start with 20 min. Monthly Strategy Call $90/hour 14+ $6,001 and up

Please contact us for pricing for more than 14 ad groups.

Nancy McCord is a Bing Ads Accredited Professional

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Google+ Community Google+ Community Bing Ads Strategies Connect with Nancy McCord at this new Google+ Community for Bing Ads help and account management tips.