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McCord Web Services Smart Start Microsoft adCenter Program
Using Microsoft adCenter to advertise on Bing.com and Yahoo is a great way to reach a wide variety of new clients and prospects. Microsoft has introduced some interesting and unique additions to their pay per click program, please visit our Microsoft adCenter explained page for more information features that allow you to effectively advertise now on Bing and Yahoo at the same time.
Microsoft adCenter has seen some big changes this past year and has been aggressively overhauled to improve customer satisfaction and ad serving performance on both Bing.com and Yahoo. Utilizing their premium quality content network for your pay per click program may revolutionize your perception of what advertising in content can do for your return on investment.
As a search engine marketing professional who has passed the rigorous examinations and is certified by Google and Microsoft, Nancy McCord knows how to help jump start your Microsoft adCenter program. Find out what we offer in our Smart Start adCenter program.
McCord Web Services' MSN AdCenter Smart Start Program For $699*
Our MSN adCenter Smart Start program includes the following services:
- Consultation/Keyword/adCenter Competitor Review
Review of competitor's ads, selection of keywords for maximum searches. We provide ad group theme selection consultation with you and an intensive review of your existing website for keyword selections.
- adCenter Set Up
We will provide adCenter account set up, creation of up to four ad groups, select your keywords and negative keywords, and create variations of ad text.
- Professional Management/Monitoring Phase I
We will monitor your adCenter program once each day during the work week and fine tune your keyword CPC (cost per click) and keywords. We will remove poor performing keywords, insert new keywords and negative keywords as needed, and even fine tune your ad text if needed. In addition you will receive a report from us each week on activity and our recommendations.
*This price is only available with a purchase of the first four weeks of management for a total purchase of $699 for set up and management of the first four weeks of your account.
When you select our Smart Start Program, you will pay for our services in advance by check or by credit card. We will schedule time in our production schedule to work on your ads after receipt of payment during the regular business work week.
Please note: we are selective of the business that we choose to manage using adCenter. We do not provide adCenter services for multi-level marketing programs, third party lead capture, ad arbitrage sites, adult themed content, and several other site classifications. We are however passionate about helping small to medium sized businesses promote their products and services on Bing and Yahoo. If you are not sure that your products would be a good match for our services, please feel free to phone and ask us at (301) 705-7303, we'll let you know right away.
Nancy
McCord is an official Microsoft Advertising Accredited Professional. An official
Microsoft Advertising Accredited Professional has completed comprehensive online
training on managing Microsoft adCenter search engine marketing campaigns and
has demonstrated expert knowledge by passing the Microsoft adExcellence accreditation
exam. She has been certified for as long as the program has existed which is
over four years, and has been providing PPC management services for over seven
years.
Microsoft adCenter Professional Management Services
Please note to utilize these services, you must have purchased our MSN adCenter Smart Start services. You may not select the phase of service in which you desire to start our services. We provide these stepped services in a linear progression from set up to monthly maintenance management. For some existing adCenter advertisers, we may be able to provide management services at our hourly rate. Please contact us to find out if your existing adCenter account will qualify for our hourly management services.
- Professional Management/Monitoring Phase II (second four weeks)
- $200
In the second four weeks of activity, we will continue to monitor your ads three times per week and fine-tune your program for click delivery as needed. We will report to you bi-weekly with our recommendations. Our time is capped at 2.5 hours during this period for all services and communications.
- Professional Management Monthly Maintenance (4 Ad Groups Email Support Only)
- $95
In the third four weeks of activity and beyond, we may have some minor changes to make on budget or keywords. We continue to review your program on a weekly basis and report to you at the end of each month in the format of an executive summary. We monitor your account and communicate any changes or improvements that would be helpful on an as needed. You may ask us to enact those changes at our standard hourly rate. Time during each month is capped at 1.1 hours.
- Professional Management Monthly (4 Ad Groups Phone Support) $160
In the third four weeks of activity and beyond, we may have some minor changes to make on budget or keywords. We continue to review your program on a weekly basis and report to you at the end of each month in the format of an executive summary. We monitor your account and communicate any changes or improvements that would be helpful on an as needed. You may ask us to enact those changes at our standard hourly rate. We provide customer support via email and phone. Additionally we schedule one teleconference mid-month to check in with you and strategize as needed. Time during each month is capped at 2 hours of service.
Our Monthly Maintenance fee of $95 covers management of four ad groups.
If your program has expanded during Phase I or Phase II, your monthly management
fee will be as follows:
6-10 ad groups monthly management (time cap 2.5 hours) - $200
10+ ad groups monthly management - services billed at $80 per hour (minimum
3.5 hour time charge)
All of our MSN adCenter and PPC set up and management services are paid in advance of service. Please note that we consider email correspondence, phone conversations to discuss strategies, and conference calls billable events while we are managing your programs.
Additional Microsoft adCenter Services
Once your account is set up and running, you can select the additional services that you need when you want them for top Microsoft adCenter advertising performance.
- Additional Ad Group Set-Up - $80/hour
If you need more ads than the 4 included in our Smart Start Plus Set-Up, we set them up for you at our hourly rate.
- adCenter Consulting - $100/hour
We can provide professional recommendations of action needed.
- Landing Page Creation - $80/ hour
We can install the adCenter conversion tracking script and create custom landing page for ads to increase conversions. The average landing page group of four takes about four to five hours for the set. We cannot provide these services for all websites. We will need FTP and web server access to identify if we can perform these tasks for your website before contracting to create them.
Our Microsoft adCenter Services Clients
Please
find below a partial list of some of the clients that we have worked with or
are managing accounts for at this time.
- Alcohol Controls located in Atlanta, Georgia
- Heritage Pest Control located in Fairfield, New Jersey
- Homes Buy Day located in Bowie, Maryland
- Honeymoons and Vacations located in San Diego, California
- PehnecGems located in Garden Grove, California
- ProSites, Inc. located in Temecula, California
- Pyro Publishing located in New Orleans, Louisiana
- Sky Development Corporation located in Waldorf, Maryland
- SRS Engineering, Inc. located in Murietta, California
- Stern Environmental Group located in Secaucus, New Jersey
- Test Answers located in Beaverton, Oregon