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Section Links: SEO Services | Client Results | Internet Marketing
Search Engine Code Optimization Services
Search engine code optimization is an art. It is a skill that is learned from years of real-world search engine placement experience and in-depth knowledge of how search engines work. At McCord Web Services, we have the knowledge and experience gained from our eight years of practice and the market savvy to deliver results. Review the results of sites we have designed or optimized on our search engine results page.
Improving Organic Search Engine Placement
Search engine optimization is not a quick process rather, for us, search optimization is a combined set of processes working together to raise your organic placement (or non-paid search results) over time.
No legitimate company can promise top 10 search engine results overnight or guarantee that a 5-page site can have top Google placement on several general keywords competing globally. If you run across one who does, you should be cautious. We understand the optimization process and know that some techniques, still in use on the Web, may possibly get you banned from a search engine. That's a serious consequence for an instant result that is very hard to reverse.
As a legitimate search engine optimization service provider we use our years of experience to develop a program for you that we know will, over time, generate results and improve your organic search engine page rank.
When you work with us on search engine code and content optimization, you will get first-class service, responsive attention to your needs, and professional recommendations.
Web Visibility and Search Engine Consulting Services
We do provide additional consulting only services for organic search engine site placement, Web visibility, strategic web marketing planning, assistance in developing your new in-house Web initiatives, staff training, and internet marketing consultation. Our consulting fees range from $90 to $120 per hour depending on the project and the scope of your need. We have provided services for clients such as the National Association of Home Builders Research Center, ProSites Inc, eSided Business Solutions, Innovectra Corporation, and others. Please contact Nancy McCord directly for pricing based on your specific needs.
Our Search Engine Code and Content Optimization Program is a Multi-Phased Process
Joan Freedman, Clinical Director
The Center for Permanent Cosmetics NYC, NJ & FL
www.PermanentMkup.com
Services for Organic Search Engine Optimization
SEO Success Evaluation - $250
The first step is evaluation. This service provides for an initial review of your website files, review in the difficulty in moving your site up organically, and offers several recommendations for improvement of your individual website.
If you purchase our SEO services or purchase a new custom web design after review of our recommendations, we will credit $100 of this fee to either of those purchases if made in a 30 day period after our evaluation.
Our time is capped at 2 hours and includes a 15 minute phone call post-review if desired. Additional phone conference review may be purchased for $80 per hour or consulting may be purchased at our $100 per hour consulting rate.
This report is an overview and does not provide for intensive keyword discovery and research, but does evaluate several of your online competitors, the number of inbound links that you and they show, and provides some keyword targets to consider. We utilize Wordtracker and other online keyword tools to provide our results for this report.
Competitor Review, Keyword Research, and Original Placement Report - $650
We will research 3 competitor websites supplied by you. We will analyze keywords and keyword density. We will work to identify strengths and weaknesses of your competition.
We additionally consult with you and review your own website for key services, top keywords, and keyword phrases based on your experience in working with your own customers.
We take the keywords that you have brainstormed with us and those from our competition research and run them on Wordtracker to identify the money words and keyword niches. We also analyze your existing web site and your top competitor's web site for keyword density of our selected words to try to identify a target.
Wordtracker is the preeminent subscription-based professional webmaster tool that allows us to check the number of searches on a keyword within a 24 hour period across all of the main search engines. Not only does it offer prime search statistics, but allows us to see how many sites are competing on a specific keyword. It is a superior product and one that is geared to professional optimizers. We routinely use Wordtracker for identifying keywords, anticipated click traffic, and keyword niches.
Additionally we will prepare an original placement report, by analyzing your current placement on Google, Yahoo Search, and MSN Live we can identify where you now so that four weeks after optimization we can identify if your site has moved organically.
HTML Revision of Your Existing Site Pages - 1.5 to 3 Hours per Page
In this phase we replace or refine the meta tags in the page's head section that are not being used in the most efficient manner, craft a keyword dense page title and description. We may also change the page content adding additional keyword rich content and insert keyword labeled graphics. We look for all additional ways to add keywords into your pages. We also add H1 and H2 tags into your global style sheet and code, if you do not have them already. The home page will typically take two to three hours for optimization and other content pages between 1.5 to3 hours each billed at $80 per hour. All html revision fees are estimated. You will be charged for the actual time needed once work has started.
The typical prices for optimization will run from $1,500 to $4,500 depending on the amount of content that is targeted for optimization and if new content will need to be created.
Content Creation Services - $150 to $286 per page
If we determine that your website site needs additional content, we can provide content creation services for $150 to $286 per page (depending on the amount of research time needed for your topic) for about 450 words of content. This charge covers time for our professional writer to research and write the content. We will additionally charge our hourly rate to format and optimize the new content as it is inserted into your web pages.
Google Sitemap & Yahoo URL List Creation Flat Fee - $80 Up to 75 Pages
Once your web site has been optimized we will create a Google Sitemap for you and upload it directly to Google. Your site map spells out to Google how frequently to re-spider the page, which pages are most important in your web site, the anticipated frequency of page update, the URL of each page, and the initial date stamp. This file is a created XML file that is loaded into the root directory and then loaded directly into the Google Sitemap interface. This allows Google to keep your search results fresh and to spider your entire web site for best search results.
After Optimization Report - $250
Four to six weeks after optimization, we will prepare a placement report, by analyzing your new organic placement on Google, Yahoo Search, and MSN Live. We will consult with you to determine what additional actions may be needed as part of a long term plan for improving the placement of your website.
We may additionally recommend using a blog, blog writing services, press releases, and feature article content services and syndication for an on-going program of long term improvement. These items will be billed separately based on your needs. Please visit our blogging and ghost blogging services page or e-newsletter services page for details on these additional services.
Robert Davies, President Candescence Inc.
www.Candescence-Strategy.com
What Kind of Results Can I Expect From Search Engine Code and Content Optimization?
It
is hard to say exactly what your personal results may be as Google alone has
over 200 different factors that they use to determine PageRank. Some factors
in your results will be tied to your competition, how many inbound links your
site has, the length of time your site has been on the Web, the number of pages
in your site, how frequently your site is updated, and the relevancy of your
site's content to searches. We offer some real client situations that show
the importance of keyword research and how optimization can benefit a website
and provide improved organic search results.
Client A: With Wordtracker research we found this firm had not optimized their site on the "money word". The site sold Limited Liability Corporation set up. Their webmaster had optimized on the word set up a llc, however, the most searched combination was the grammatically incorrect set up an llc. The site was able to change their focus and move up in page ranking on Google.
Client B: For a large law firm we found using Wordtracker that "divorce lawyer" was a hotter search phrase than the phrase that they had been using," divorce attorney". We were also able to identify for this client that their competition had also not optimized on the keyword "alimony" and so found an additional optimization niche for them in addition to the new optimization words "divorce lawyer".
Client C: For this computer network consulting firm based in Chicago, we identified that their original web designer had used images to contain text on the Home page taking up valuable real estate. We replaced the images with spiderable text and then created a keyword density target for their keywords on each of their web pages. We also as added a footer containing their location and a Wordtracker researched niche keyword phrase. Now this site shows in the top 10-20 results on many of their selected keyword phrases and even shows up for search queries using the word Chicago for example: "computer network design Chicago". Over the course of a year this client has continued to maintain position in top searches without additional refinements or service from us.Was This Info. Helpful?
Client D: For this professional industrial consultant, we identified a keyword niche. In addition to full site optimization, we also included the keyword niche phrase: "The Dust Control and Industrial Ventilation Experts." at the bottom of every page. His website now places in the top 10 results on Google and MSN for dust control consulting and places above his competition as well as above the large consultants registry website of which he is a member.
Client E: This permanent makeup firm had literally no organic search placement. The site director was spending over $6,000 a year in pay per click advertising on Google AdWords to get traffic to the firm's website. With a complete revision of the website including improved spiderable site navigation, newly created keyword dense quality content, additional images, and some serious site optimization, this site now places in the top ten on Google, Yahoo, and MSN for the phrase permanent cosmetics NYC and others. In fact the optimization has been so successful, that this client has been able to stop her pay per click advertising as her clients are now able to find her firm's website in the organic search results.
We've had great success with our process helping many clients, but please know that we can not help every site with improvements as in our case studies. As part of the initial proposal process, if we feel that we can not assist you in improving placement due to external market conditions or very strong online competition, we will be honest with you and not take on your project. If we do agree to move into the search engine optimization process, we will work very hard to improve your results, but we do not guarantee placement results for any client.
We do additionally encourage clients interested in improving their organic search engine placement to consider regular blogging, feature article writing and syndication, and regular press releases as an excellent technique to build quality one way inbound links to their website.
We invite you to review our client's results in a wide variety of business sectors on our Search Engine Results page.
