"Due to our new prominence on all major search engines our business is booming."
Joan Freeman, Director, The Whitney Center for Permanent Cosmetics
How organic placement is determined on search engines has changed significantly in these past two years. Google states that it now evaluates over 200 different factors to determine website placement on their search engine including social media activity. On top of that, no longer can a service firm optimize a website based on a set of keyword phrases and expect placement to be the same for every reader. Now, search engine results are personalized; meaning that what one customer sees is not the same as what another sees, and can even be different from what you, the website owner, see online. This makes traditional search engine optimization as it has been known obsolete.
Personalized search results are impacted by the search history that you yourself make every time you do a search on Google.com, Bing.com, or Yahoo.com. Results are impacted by what you search for and what you click in to review. Additionally, personalized search results are now being skewed even further by your social media interaction; such as your activity and friend network on social sites and Google+. Add to that the emphasis that Google.com has placed on pushing local business listings, using Google+ Local, ahead of regular organic search listings and the art of improving search placement has become very complicated.
We feel that the first step to improving organic placement is to review current placement and then create a unique strategy for improvement. Each client's situation and needs are different, but the first step for all clients starts with an assessment. In some cases our assessment will recommend a redesign of your website, introduction or a blog, quality articles written and syndicated to develop inbound links, website content revisions, or even consideration of pay per click advertising in the short term to drive traffic and leads.
The first step is evaluation. This service provides for an initial review of your website placement on Google.com, review of your website source code files, consideration of the difficulty in moving your site up organically based on your market competition, and our recommendations with a plan of action based on your budget.
This written summary is an executive overview and does not provide intensive keyword discovery or statistical research, but does evaluate several of your online competitors, review of your Google Analytics website statistics, your number of inbound links, and our recommendations on actions to take based on the budget you have available. Our time is capped at 9 hours and includes a 30 minute post review consultation.
Please be aware that we are not a good technology match for every website. Typically we will not be able to provide evaluation services for e-commerce stores, websites that are database driven, or those that have file endings in .aspx or .cfm.
Our initial evaluation should be considered as a strategy or long term plan that helps you, as the site owner, to evaluate where best to spend money based on your own unique situation to improve your online visibility.
It is important to understand that no legitimate company can promise top search engine results overnight or guarantee that a 5-page site can have top Google placement on several keywords competing globally, ever. We understand the web visibility improvement process and work hard to use our expertise to help improve your website's placement. As a legitimate service provider, we use our years of experience to develop a program for you that we feel will, over time, generate results and improve your organic search engine placement. When you work with us on web visibility improvement and content optimization, you will get responsive attention to your needs and professional recommendations.
After our initial evaluation has been completed and our plan discussed we will provide you with a written proposal of our services and pricing to implement our recommendations if you desire for us to perform the work. We understand that our customized services are not a good match for every client, but our report and review may provide the insight you are seeking to further your own plan and give you an understanding of one path to success.
When we make a web visibility improvement recommendation we may recommend the following services. If you follow the links you will see pricing options for each service allowing you to review any additional service options and detailed pricing.
It is hard to say exactly what your personal results may be as Google has over 200 different factors to determine organic placement. Some factors in your results will be directly tied to your competition, how many inbound links your site has, the length of time your site has been on the Web, the number of pages in your site, how frequently your site is updated, and the relevancy of your site's content to searches.
We've had measurable success with our process helping many clients, but please know that we cannot help every site with improvement. As part of the initial proposal process, if we feel that we cannot assist you in improving placement due to external market conditions or very strong online competition, we will be honest with you and not take on your project. If we do agree to provide services for web visibility, we will work hard to improve your results, but do not guarantee placement results for any client.
We do encourage clients interested in improving their organic search engine placement to consider regular blogging, feature article writing and syndication, and regular press releases as excellent techniques to build quality one way inbound links to their website.
An informed client is the best client. We invite you to read more on the topic of recent changes in the SEO industry in these articles written by Nancy McCord and syndicated widely on the Web.