Google Ads Management Prices

We are transparent! Unlike other agencies we post our pricing so you know what to expect.

Google Ads management is a core business for us. We manage over $2.0 million per year in ad spend for clients. Please contact us for special management fee pricing for 66+ ad groups and more than a $40,000 monthly click budgets or Google Ads account optimizations.

We can handle large and small accounts with affordable management fees that boost your return on investment. As a point of comparison, our fees will typically be well below 10% of the ad spend for most accounts.

View our monthly management prices for Google Ads after our Quick Startset up.

Our Signature Quick Start™ Program

Our Quick Start™ program includes the following services:

• Google Ads™ Set Up & Phase I Management for the First Four Weeks - $950 to $1,300 (depending on ad spend)

As part of our Quick Start Program we will review your website and competitor's ads. We select keywords for the maximum searches using Google's Keyword Planner. We provide ad group theme selection consultation, an intensive review of your existing website for keyword selections, and consultation with you on your needs and strategy.

"Working with McCord Web Services has far exceeded our expectations. Their professionalism and attention to detail has been absolutely outstanding. We have seen incredible results since launching our Google Ads campaign. Our success can be attributed to the fact that Nancy McCord is a leader in the industry and her knowledge base is extremely vast. It has been an absolute pleasure working with this company. Looking forward to further success this year." – Dianne Gilmer, Assistant Director, University of Alabama Construction Engineering Management Masters Program

In our program, we set up your account, targeting, set up four ad groups, and extensions as well as craft ad text. We provide detailed instructions for you to send to your webmaster providing your unique tracking codes for Google Ads conversion scripting and tracking implementation.

Additionally, during the first four weeks, we manage your Google Ads program several times during the week (Monday through Friday); fine-tuning CPC (cost per click) and keywords. We remove poor performing keywords, add new keywords and negative keywords as needed, and even create new ad text. Our focus is to generate leads and sales for your business. We monitor actual search queries to assure that we are doing everything possible to carefully target your program for top performance. You will receive a report from us each week on activity with our comments and analysis.

Your set up and management fee is determined based on your starting number of ad groups and ad spend. Most clients will start with three to four ad groups, a $1,000 to $4,000 ad spend and pay $950 for Phase I.

Your Quick Start Fee is based on your initial scheduled ad spend.
$1,000 to $4,000 - $950
$4,001 to $7,000 - $1,300

• Professional Management/Monitoring Phase II (second four weeks) – $375 to $600 (depending on ad spend)

In our second four week period, we manage your program several times per week and fine-tune click and conversion performance. We report to you bi-weekly with our comments and analysis of account activity. It is not unusual for additional ad groups to be created during this time period and in some cases at no additional charge to you.

Your management fee is determined based by your number of running ad groups and scheduled ad spend. Most clients will have three to four ad groups with a $1,000 to $2,500 ad spend and pay $375 for Phase II.

Your Phase II Fee is based on your scheduled ad spend.
$1,000 to $2,500 - $375
$3,001 to $4,000 - $475
$4,001 to $7,000 - $600

"I had so many new clients for the month of July that spending the extra money [on the Google Ads budget] has been worth it for me. Thanks again for doing such an amazing job!" – Lana May, Owner and Master Aesthetician and Certified Massage Therapist, Esprit Vital, Herndon, Virginia

Monthly Account Management

In the third phase, which is billed in advance monthly, we monitor your ads each week as needed and fine-tune your program for conversions and clicks. You receive a monthly report from us. We provide (where applicable) a monthly call to review your account strategy.

During our on-going management phase, we monitor your account and communicate any changes or improvements that would be helpful as we see them. In many cases, these updates can be made within the time you have purchased. We email a summary report of the previous month's account activity with our account specific commentary in the first business week of each month.

Your management fee is determined by whichever is greater, scheduled ad spend or number of active ad groups which is adjusted monthly or when your budget changes.

Please note businesses residing in Hawaii, New Mexico, West Virginia, and South Dakota will have an additional fee added to the pricing listed on this page to cover their state's additional sales tax and filing services. Please ask us for more information.

Our Monthly Management Fees After Quick Start Service
Prices are subject to change.

Service Level
Price
Ad Groups
Scheduled Spend
Email Support
$245
3 to 4
$1,501 to $2,500
Email Support
$270
5 to 9
$2,501 to $3,500
Support with 15 min. Monthly Strategy Call
$315
10 to 12
$3,501 to $4,500
Support with 15 min. Monthly Strategy Call
$360
13 to 15
$4,501 to $5,500
Support with 15 min. Monthly Strategy Call
$450
16 to 18
$5,501 to $6,500
Support with 15 min. Monthly Strategy Call
$540
19 to 21
$6,501 to $7,500
Support with 15 min. Monthly Strategy Call
$630
22 to 24
$7,501 to $8,500
Support with 15 min. Monthly Strategy Call
$720
25 to 27
$8,501 to $9,500
Support with 15 min. Monthly Strategy Call
$810
28 to 30
$9,501 to $10,500
Support with 30 min. Monthly Strategy Call
$900
31 to 33
$10,501 to $11,500
By Contract
$90 per hour
34+
$11,501+

We provide a free 15-minute existing account review to provide recommendations on what we can do to improve performance. Some Google Ads accounts customers with existing ad accounts will be able to start our services with a time charge for account optimization and then move into our monthly management program. Ask for your free review and pricing estimate today.

Did you know?

We are Google Partners and we employ Google Ads Certified Professionals to make all strategic decisions on account performance.

The Google Partner Difference

Google Ads Management Prices

1. You save even more when you compare our services to other managers that charge 5-10% of your Google Ads ad spend.

2. During the first four weeks we monitor, tweak, and actively manage your Google Ads account compared to other services that may monitor/manage only one time a week. We have found that the high level of management time we spend in the first four weeks pays off in getting your Google Ads account started out right, and allows us to rapidly test strategies to start conversion activity fast.

3. As Google Partners, we are examined and monitored by Google. Many other services do not carry this credential and so may not be up to date on advanced Google Ads tools and campaign management strategies. Read more about the value of a Google Partner. We are specialized and certified by Google with a specialization in search advertising.

4. We think that once you talk to our expert, Nancy McCord, you'll understand that it is her depth of experience, knowledge, experience in generating leads for clients, and passion for Google Ads that is what set us apart from other services.