We Are Bullish on Microsoft Advertising Due to ChatGPT in Search

Focus of a Computer Screen Open to ChatGPT

The interest in Microsoft Advertising since Bing.com’s introduction of ChatGPT in search is through the roof! We are onboarding new clients into Microsoft Advertising (Bing Ads) weekly and we are seeing great results.

We are bullish on Microsoft right now. With the rollout to more PCs of Windows 11, the new search interface in Windows tied to Bing, the strong press exposure of ChatGPT, and Microsoft’s integration with ChatGPT with their mobile and desktop search, interest is through the roof!

If you have not tried out Bing Search with ChatGPT you need to. Our firm loves the integration and I personally love the search results. In fact, I like the results better than Google’s. Not only are the results with ChatGPT integration immensely improved, but typically exactly what I was looking for is delivered as the first result – saving me time.

Interest in advertising using Microsoft Ads is at one of the highest points that I have seen it in years.  Clearly market share of searches will be improving with Bing vs Google. Add to all this the privacy issues Google has with consumer tracking, pending litigation that looks to break Google into smaller pieces, and the rising cost of clicks and conversions on Google Ads – online advertisers are now seriously looking for alternatives.

For many clients, but not all, the cost per click and cost per conversion is much lower in Microsoft Advertising.  Medical practices selling CoolSculpting will see good conversion generation at more than half the cost of Google Ads.

Industrial Business to Business clients will see great results on Microsoft Advertising using the Bing Ad search ads and the Microsoft network and at lower conversion costs.

In conclusion, we highly recommend you try some searches yourself on the Bing ChatGPT search box. The ChatGPT search box looks bigger than the regular search bar so, if you don’t see the big box, sign up for early access now.

Then, try some searches and we think you will agree – Bing Search has nailed it with better results and a cleaner interface than Google Search.

After that, check with us on getting ads set up in Bing so you can ride the wave of popularity and see lower cost conversion results on the Microsoft Advertising network today.

About Our Author, Nancy McCord

Nancy McCord is the founder and CEO of McCord Web Services LLC. She has been in the internet marketing business since 2001. As a professional writer and seasoned pay per click advertising expert, she has a unique point of view on what really works for business lead generation and growth.


Should You Be Owned by Google or Microsoft?

My Outlook Calendar
My Outlook Calendar

Oh how I love all things digital. I love having a smartphone to connect on the go. I love collaborating with my assistant using Microsoft’s OneDrive, I love to share things with my writers in Google Drive, I love Outlook, and I love the Google Calendar. But at some point in time you have to decide who will “own” you.

My conundrum is that I love Windows 10’s Cortana. I want to use her as my personal assistant more and more, but she does not interface with my Outlook email application. Cortana adds any appointments I ask her to make to my online OneDrive calendar and not my Outlook desktop calendar.

Google’s online calendar on the other hand, does not connect readily or easily with Outlook. Oh sure, you can let Google get its hooks into your entire business process with Google Apps and get syncing into Outlook, or you can buy Companion Link which acts as a bridge between your Google Calendar and Outlook. Which is what I did, but now I am having an increased problem with duplicate appointments appearing now in both calendars when I sync.

Oh how I want to streamline things, yet stay uber connected – my way and without all the privacy issues connecting to Google brings. I want the best of Google and the best of Microsoft all rolled into one super connected platform that connects with my desktop, Android tablet, and Android phone as well as my laptop all together (but just my calendar for now).

For the next 30 days I will try to calendar all my appointments solely in Google and then the next month solely in OneDrive. I’ll let you know how it goes the good bad and the ugly. So today, my test starts! Welcome to the world of Google!

How to Set Up a My Client Center in adCenter

If you are using Google AdWords for multiple accounts you are most likely using a Google AdWords My Client Center better known as a MCC. A MCC allows you to link and unlink many client accounts so that you can easily work on and navigate between many accounts with one login. Microsoft adCenter has this same set up but it is called Agency Management.

Here’s how to set up an adCenter account to be like a MCC to easily manage multiple accounts.

  1. First your own account which I will call the agency account must have been created after November 2009. Mine was created in 2005 so I had to create a new one. Any client accounts that are older will have to be re-created in order to link them. This is not a big deal as you can do this all with adCenter desktop.
  2. Go into your first client account and click the “Accounts & Billing” tab, then click the sub tab “Agency Management”.  Then in the body click the button “Invite Agency”. Enter in the customer number your agency has given you and an email address of one of the agency owners. The agency will find this customer number on their “Account & Billing” tab and it typically starts with a C.
  3. The agency will then receive an invitation to connect via email. Make sure that you respond by clicking the link. On doing so this new client will now appear in your agency account and you can see it when you click the “Agency Management” tab.
  4. Now here’s the tricky part that is not really covered clearly in the help instructions. You cannot see that account in your agency drop down menu until you do several things. First in your agency adCenter account go to the “Account & Billing” tab again. This time click the “Users” tab and set up a new name and email address as a user. You will not be able to use the same ID as that of the agency account.  Enter in all the personal information for the user. On that same screen but on the far left is a box called “Account Roles”, here instead of clicking “Super User” you should click the radio button next to “Client Admin” you will then see your new client account name and you will tick the box next to the client name to connect your new agency user with the client.
  5. The new agency user that you have set up will receive an email and a request to create a online access account with a password. This login is different from the Agency login. From this new agency user account, you will now see a list of clients and can easily click one to manage it.
  6. If you have multiple accounts, once you have finished managing one, just search in the top Right search box for the next client name to return to your master client account list to visit the next account.

The key to set up is to have really two accounts the agency account and then the agency user account. If you don’t create the user account and then tie it to the client you can’t see your client account at all. Hope this helps you get started.

Now, if you are looking for a savvy adCenter certified account manager, make sure to check out our services page for details and pricing.

Microsoft adCenter Customer Support Gets My Thumbs Up

Cathy H. at Microsoft adCenter gets a big thank you from me this last week for her help in resolving a problem. I want to say that in my experience adCenter has one of the most knowledgeable and tenacious when it comes to working with you to resolve a problem. I give them a big thumbs up!

Any client can call the adCenter 1-800 number to get help. Telephone support is not predicated on how much you spend as it is at Google AdWords. With Microsoft adCenter you can actually talk to a real person immediately. Not only will they work to help you then, but will call you back, allow you to speak to them personally on a second call (versus having to go into a phone tree and start all over with a new rep.), but they are smart and courteous on top of that.

Here is their contact information so if you have a need you can call too:

United States:
Telephone: (800) 518-5689 6:00am-18:00 pm PST seven days a week

If you are considering trying out adCenter for your pay per click advertising I recommend them to you. (I am not being paid for this blog post, just have had a great experience and wanted to share it with you.)