Introducing Our New Website

The New McCord Web Services Website.
The New McCord Web Services Website.

We’ve launched our new website last week and invite you to take a look at

Created using a new responsive framework from Project Seven, our new site is made for speed. We have utilized a number of different page layouts using the Zeitgeist page pack.

Our new site features a return to our original colors from years past of a blue-green, gray, and black and we have moved to https.

We have revamped our content, streamlined our services, and introduced new offerings.

As part of our change, we will be changing up our marketing mix.

  • Our newsletter will disappear in October.
  • Our blog postings will move from twice a week to monthly.
  • Our blog posting will be longer, more thoughtful articles.
  • Our social media will focus on LinkedIn engagement.

You will start to see these changes over the next month as we work out pre-scheduled content.

We look forward to many more years serving our clients.

Visit the site now.


Viking River Cruises Internet Access

The Trouble with Travel is Staying Connected.
The Trouble with Travel is Staying Connected.

Going on a Viking River cruise in Europe? I’ve just been on one and wanted to share with you my Internet access experience so you can plan better than I did.

First, I have Verizon and I do have the Verizon Travel Pass. I expected to be able to use my own data plan with Verizon for Internet access to my business while on travel. What I found out is the following.

Wi-fi access on the boat is literally non-existent. If you sit in one of the common areas, you may be able to upload a Facebook photo and maybe, just maybe, do a Facebook messenger phone call, but do not plan on connecting your laptop or doing real work.

Even if the boat is in port, you will still have issues with connectivity. You simply set yourself up for frustration to use the boat internet.

Now, here’s the big kicker, I thought I would be able to use Verizon for my access when the boat connection was poor, but Verizon must have very little coverage in the area of Germany, France, and Switzerland along the Rhine. I found that even out of the port on a bus to a tour that I was roaming with little or no connectivity using Verizon. The ability to read email with no attachments was about the extent of what I found doable.

My recommendation is that if you are traveling on a Viking River cruise, plan on not getting online. If you do, it will be a bonus!

The Power of Zoom Conferencing

Get in touch with Zoom conferencing from all devices.
Get in touch with Zoom conferencing from all devices.

I am new to Zoom, an online conference and video conference application. So far with integration with my account, my clients are loving the power of the visuals Zoom affords.

I use a Logitech video cam and the Logitech app called Capture as my video controller. Then, when I have a Zoom conference, I link to my video and do screen sharing with clients showing my face on one side of the screen and their account in the center.

My clients are choosing to communicate with me this way in nearly all of my Google Ads strategy calls. There is power in seeing the results in their own Google Ads accounts with my explanation.

It has made it significantly easier to understand a client’s questions and show account results. There is power in a visual!

I am using the free version of Zoom, which still provides for very nice features is very easy for clients to use. It does take me about 5 minutes or so to get everything connected before my call for best client experience, but it has helped customers to more clearly understand what we do and how we do it via Zoom.

P.S. I make no money off this review or referral. I just like using this free application.


sPower: a Wolf in Sheep’s Clothing

Do not be fooled into thinking that sPower wants to be a good neighbor to the citizens of Spotsylvania County. This could not be further from the real truth, and one that is veiled behind glitzy images of green spaces and a smooth pro-solar marketing campaign, that has been launched to counter efforts to squash the project. The truth is much darker and one that all Spotsylvania County residents should be aware of.

First, it is important to put things in perspective. This “Wolf” (sPower) is a company made up of over 125 LLC’s and is also co-owned by an investment group located in Canada. This loosely defined group of investors expects to make seriously big money off of the sPower industrial plant that is to be the fifth largest in the United States and the largest east of the Rocky Mountains. This industrial utility plant is sited less than 50 feet from the property line of some locations; which is in itself an anomaly for their own industry.

Based on my own research and an estimate of 3,500 acres to be used for solar generation and using Land Mark’s estimate of return per acre yearly as a estimating tool, sPower and its investors could possibly generate $74,375,000 (over $74 million) to $148,750,000 (over $148 million) in income yearly.

Over the 35 year lifespan of the equipment this is a possible income of $2,603,125,000 ($2.6 billion) to $5,206,250,000 ($5.2 billion). Although this is an estimate and real numbers may vary, these raw calculations give an idea of the amount of money that is in play with this project.

Clothed as a”Sheep”and stating that they want to be a “good neighbor” sPower offers the County $600,000 for 35 years ($21,000,000 or $21.0 million). The tax portion sPower would have owed regardless of any additional incentives would have been $8.0 million in this same period.

The County receives the remaining $13.0 million as an incentive over 35 years. This is only .24% of sPower’s possible $5.2 billion income – a very small amount based on the enormous change to county residents’ lives, the environmental impacts, unknowable real costs of decommissioning, and sPower’s project income.

This corporate “Wolf” was on full display at the meeting held at the Hobart Building during the public hearing on December 5th. Packing the first three rows on the left side of the room, with sPower “suits” and corporate lawyers surrounded by stacked boxes of folders and notebooks, our new “good neighbors” stated their project was the “future for the County”.

To me, feeding the hungry mouths of corporate greed from the targeted land and wetland areas, home to many native species, is the farthest thing from what I have in mind as the “future for the County”. With minimal monies flowing into our community after the construction phase, many workers being transported in instead of strong local hiring, new unanswered questions of low frequency humming noise pollution from panel inverters, and seriously underfunded decommissioning cost proposals, the risks to the County to allow this project to go forward are too high. sPower a “Wolf in Sheep’s Clothing” certainly does not appear to be the good neighbor that they claim they want to be.

Yes, the future is coming, but we do not have to embrace the vision that sPower sets out for our own County. We can instead embrace a vision of encouraging companies that want to share real community and prosperity with their neighbors to locate here.