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Are You Holding Google AdWords Accountable?

I cannot begin to tell you how many clients have come to me for AdWords services to find out that they spend several thousands of dollars every month for clicks without holding Google accountable. What do I mean by that?

If you do not have Google AdWords conversion tracking installed and at the minimum [...]

What to Do When You Have No Impressions in AdWords

So you set up your Google AdWords account, set it to run, and now it’s been a few days and nothing is happening. What should you do?

First, if you have absolutely no impressions at all, I would contact Google help through the control panel and ask the ad approval powers to take a [...]

AdWords Content When Do You Use It?

There is a time and place for advertising in the content network. When would that time be you ask?

Typically, we do not recommend advertising in the content network as we know from historical data that content does not convert into sales at the same percentage that search converts. However there is a reason [...]

It’s Girl Scout Cookie Delivery Time

Time for a commercial break…

I live in Maryland and this year I am, again, my two girls’ Girl Scout Troop Cookie Mom. This means I will have over 150 cases of cookies containing 12 boxes each of wonderful tasty cookies in my house. That is 1,800 boxes of cookies and the girls are [...]

Everyone Wants a Professional Blogger

Blogging is big business. Website owners are coming around to the fact that they need a professional blog to build traffic and build new content for search engines, but few site owners want to blog themselves.

This is where a professional blogger can really help build your online presence. A professional blogger is more [...]

Are You Stealing Images?

We typically do not install images on the blogs that we write for, or for that matter on our own blog. Part of that is due to time constraints and part is due to actively working to prevent a copyright violation. But this does not keep clients from following along behind us and adding [...]

Are You Twittered Out?

Do you have Twitter fatigue yet? Personally I use Twitter more to share my quick thoughts about once a day now instead of about every 15 minutes or so. What I do like about Twitter is that I can feed my comments now to LinkedIn, by blog, and Facebook automatically.

That means when I [...]

Getting Clients With Facebook

This was an interesting situation, I had a prospect send me a note through Facebook to contact her about doing a custom website. When we were chatting, it turned out that the reason she called me over anyone else was that I had invited her to join Facebook.

We chatted about how much we [...]