You know sometimes promoting your business is not all about you, sometimes its about having fun and becoming a “real person” to people who are looking to connect and not a “corporate profile”.
I got one of my large web design projects from an exchange on Facebook. It was a random thing. I invited a whole bunch of people to join me on Facebook from my e-newsletter mailing list. One of the people who I invited joined and we interacted online for a few days. When her boss told her to find a web designer, I got the job. You know why? Because I invited her (the office manager and gal Friday to the boss) to join me on Facebook and she loves using it.
If you totally sanitize your message on Facebook and other social networking sites to match your “corporate face” you may have on your website, you are missing the power of connecting with others. People want to know and interact with the real you, not some cardboard cutout or marketing message! They want to see YOU warts and all. People want to see your family, your kids, know what you are doing, and what you like. This is the real world view that I have received from prospects who have interacted with me and become clients from social networking platforms.
For business owners who say they want a separate corporate site from their personal Facebook site, I say be careful there. If you are a big corporation this may make sense, but if you are a small to medium sized business and a business owner with “personality”, you are better served showing your full profile and letting people into your “circle of trust” to experience who you really are. I think you will find, as I have, that you can win business doing just that.