Okay so you have a Facebook Fan page, now what kind of interaction do you really need in order to grow your visibility? From personal experience, I have found that fans will typically not jump into discussion or forum-like interactions. They will however share your video links from YouTube and even comment on interesting status updates.
It is important when you set up your own Facebook Fan Page to try different things to see what your own fans like and don’t like. I have found for myself that Fans won’t take the time to join in heavy discussions on industry specific topics. My fans like YouTube videos and small informational snippets.
When you set up your own Facebook Fan Page, I recommend that you try out different approaches for about 30 days to see what your fans like. I even recommend asking them. Running contests and doing polls are just a few ways you can elicit a response from your own fans.
Facebook makes it easy for you to know what your fans like by sending you a weekly activity update so you can identify how many times fans have interacted with your page and how many new fans you have gotten.
I feel that it is important for a business to have a Facebook Fan page with the strong acceptance and use of Facebook. Facebook is a mainstream application and another great and fun way to share information with customers, prospects, and business colleagues.