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You may say this never happens, but as I review all AdWords accounts that are running when a new prospect comes to me looking for a new account manager, this happens fairly frequently. Personally, I do not recommend this action. What I am speaking of is when an AdWords account is in trouble and [...] I have found that by creating policies that we state in our standard letter of agreement for every customer that we do business with, that we have improved our cash flow and nearly stopped bad debts. With a bit of forethought you can create scenarios where you are not required to provide services for [...] Don’t set up ad groups that target location names making it difficult to manage your ad groups. Consider using Google AdWords dynamic keyword insertion to do the work for you and keep all your location names in just one ad group. The key to using Google AdWords dynamic keyword insertion is to carefully structure [...] This big news was just announced last week by Matt Cutts from Google; that Google Places will now show your on customer reviews posted on your own website if they have been coded with Rich Snippets Reviews code. You can read the full FAQ section from Google on this topic and other questions, but [...] I just wrote a press release for a customer and sent it out via our preferred resource, PRWeb, last week. PRWeb has a new easier to use web template interface that makes adding your press release easier than before. I found the new template to be excellent in regards to assisting me with character count [...] You may not know it, but in my industry it is a common practice to lock in a customer to create a long term cash flow. Some webmasters will even set up accounts in their own names for services for which you are billed just to make it difficult or nearly impossible for you to [...] Yes it is true, with the advent of personalized search where everyone sees a different search results page based on their accumulated search history and social media site interaction, search engine optimization as we have known it over the years is dead. In fact, it is so dead that we have dropped our subscription [...] Not every keyword you can dream up for your products is a good keyword to use in Google AdWords. When determining what keywords to use, I find it crucial to also think about the type of matching that should be used as well. For some general keywords broad match should be considered off limits. [...] |
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