Bing and Facebook Grow Closer

If you haven’t noticed, let me bring your attention to this point, Bing, Microsoft’s search engine, and Facebook are growing closer together every day. First, Bing powered the web searches on Facebook. Now Bing has a social component that is accessing activity on yours and your friends Facebook accounts.

The most recent integration is found at this link on Bing. When you activate the service you will allow Bing to show friends’ interests and links as a social component on Bing.com right in the search results. Watch the video here and you’ll get the low down on what Bing is pulling from Facebook. In essence, once you allow the sharing of information, you will see your Facebook friends’ faces in Bing search results. You will see local reviews and pages that your friends have liked all at Bing.com. One of the best parts on sharing is that you are in control and can turn this feature on and off.

With Facebook hating on Google right now, this is a very important alliance both for Bing and for Facebook. I expect more integration further down the road. Who knows, Bing and Facebook may end up sharing advertising and tracking as well in the future, but for now, they are both working to actively lock Google out of the potentially lucrative social component of search and sharing.

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