Google Strives to Become Amazon

McCord Web Services is a Google Partner and a Certified Google Ads Professional
McCord Web Services is a Google Partner and a Certified Google Ads Professional

I listened with interest at the Google Marketing Live 2019 presentation this past week to how Google will try to compete head to head with Amazon. Clearly they are afraid they are losing too much market share.

Here’s what I learned:

Google will be making all products shown on its 8 properties shoppable. You will be able to buy items directly from ads on YouTube videos from within the search results and you will be able to choose to buy it through the Google Platform or from the business owner’s website.

Google will be providing customer service when you buy it from them and will allow for simple returns as well as a Google guarantee.

You will be able to use your Google payment profile to pay for merchandise. Additionally, shopping and buying features will soon be appearing in the Google Assistant which appears to have Alexa firmly in its sight.

Google will even be making images found in the image search into shoppable ads.  Clearly from this announcement, and very tight integration of selling products into all Google properties, Google does not want to lose out to Amazon on being the premier shopping and buying platform.

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The Value of Social Media for Your Business

What to Know About Social Media
What to Know About Social Media

In the eyes of many business owners the value of social media is shrinking. Does that mean that you should move out of posting to your blog, Twitter, Facebook or LinkedIn?

It depends on where your audience is and how active your followers are. Although you may never be able to say that you got a lead from Twitter, there may still be value to your business and brand by posting on the Twitter platform.

For most businesses, I like LinkedIn posting, for news and information I like Twitter, and to connect with and announce promotions to consumers, I like Facebook.

Each platform has a unique use for your business, but when the value stops, it is time to look carefully at where you invest your time and money and make sure that your investment still makes sense.

If you need help with social media or analyzing which platforms are the best fit for your business and audience consider our services to provide a honest opinion and quality content.

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