Category Archives: Tips

Working Online with Teams

How to Work with Remote Teams
How to Work with Remote Teams

My firm employs a number of staff to assist with Google Ads consultingsocial media, and blog writing. Not all staff is located on-site.

Here are a few tips on how to communicate and keep staff on track and accountable as well as focused.

Use Technology to Communicate
Most of our staff is under the age of 30. I have found that assuring that they have mobile access to tasking is key. We use TeamUp for our online tasking and scheduling app. Each staff member has a smartphone with enough data monthly to access work. I require that when projects are completed that they mark the item done or drag that item to the day they will work on it.

Use Video to Show How
When I have complicated tasks, I do a video explanation followed up by an email. Some of my staff like to closely follow the steps in the email and others get the gist of what to do by watching the video. As a good boss I know which of my staff members needs what and I try to supply the information in the way that I know will be the easiest for them to get and understand. My videos are typically 4 to 10 minutes long and show as a hands on what to do. The emails are detailed so staff can print it out and follow step by step.

Teach Accountability
Although work gets done, assuring that they note that something has been completed in TeamUp or doing the required follow-up email or text can be a challenge. I use SMS Scheduler to send out reminder text messages on an automated schedule to keep staff on notice that they need to do the final step which is to let me know what they have done. I have found that text is the best way to get the attention of younger staff and email the best way to get the attention of older staff. The automation of the text messages allows me to set the reminders up once but to send out on a repeating schedule.

Working with remote staff does have its own special challenges. We do try to get together periodically face to face to celebrate and train on more intensive subjects, but I have found that these several tactics have really helped my business to be effective and grow.

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Samsung Pay Reviewed

Using Samsung Pay is Easy
Using Samsung Pay is Easy

I love all things digital and always try out new phone features. I have a Samsung phone and am now have enabled Samsung Pay.

Of interest to me and the reason for this blog post was to let you know that when I linked my bank credit card to Samsung Pay, my bank loved it!

Surprisingly enough my bank actually sent me an email after the link to say thank you. They stated that using Samsung Pay protects my credit card number and associate information from theft and is a very smart way to protect myself from credit card fraud. Who Knew!

Samsung Pay will create a unique identifier for every transaction and merchants never get my number or CVV code. With super easy use by turning on NFC and then tapping my phone to a merchant device, my credit card is billed and my information is kept safe.

Try it next time you are at any store or pay for gas. You may just love the ease and convenience.

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The Power of Zoom Conferencing

Get in touch with Zoom conferencing from all devices.
Get in touch with Zoom conferencing from all devices.

I am new to Zoom, an online conference and video conference application. So far with integration with my Calendly.com account, my clients are loving the power of the visuals Zoom affords.

I use a Logitech video cam and the Logitech app called Capture as my video controller. Then, when I have a Zoom conference, I link to my video and do screen sharing with clients showing my face on one side of the screen and their account in the center.

My clients are choosing to communicate with me this way in nearly all of my Google Ads strategy calls. There is power in seeing the results in their own Google Ads accounts with my explanation.

It has made it significantly easier to understand a client’s questions and show account results. There is power in a visual!

I am using the free version of Zoom, which still provides for very nice features is very easy for clients to use. It does take me about 5 minutes or so to get everything connected before my call for best client experience, but it has helped customers to more clearly understand what we do and how we do it via Zoom.

P.S. I make no money off this review or referral. I just like using this free application.

 

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Site Chat Apps Close Sales

Nancy C. McCord, Owner of McCord Web Services LLC
Nancy C. McCord, Owner of McCord Web Services LLC

Site chat apps do generate leads which do turn into sales.  I am a living testimony to that. Since I have installed the Drift app, which is an online chat app, I have had about 20 chats, some just about questions but four about services. One moved into contract and will spend about $2,500 for my services.

I’d say that having the chat function on my website has been good for business. What’s even better is that I am always on, but do not always enter a response immediately to a chat. Even with a live chat function, you can have weekends and a real life. Your business does not need to own you.

I do feel that my prospects do like the friendliness and immediacy of  live chat. The paid version of Drift, which I am using as a free version, does has an automated bot that fills in the gaps with responses which is nice and I may upgrade to it if I get more big sales.

I find that the really serious clients start out on the chat app but then move readily to email and then to phone calls. The client that found me via my online site chat closed in less than one week.

So, if you are looking for more sales, I do recommend installing on your website an online chat function. Drift is just one of them to consider, but there are others.

I invite you to subscribe to our monthly newsletter to get more tips and information that you can use for your own business.

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Should Social Media Be In Your Marketing Mix?

Keep your social media programs on target to grow your business.
Keep your social media programs on target to grow your business.

As more businesses work to tighten where they are spending their advertising budgets, some are dropping social media out of their marketing mix.

Advertising your website and services using Pay per Click is great, as it generates immediate traffic and increases the potential of sales, but social media also should have a place in every business’ marketing plan.

Not all businesses will need Twitter or Google+ status updates, but most businesses should be posting to Facebook and working to engage prospects in that arena.

For many clients, Facebook is the strongest and most important social media platform. Add Facebook pay per click advertising to the mix and your Facebook activity and comments on ads can really skyrocket. It is not unusual for a client who is really working Facebook to have over 5,000+ active users.

I have personally found that for some businesses, Facebook user’s will post comments on their ads which will need moderation to protect your reputation and to shape your message. Even though I never drive traffic to a Facebook page with their pay per click advertising, we always will get adjunct likes and follows just by the nature of advertising there.

I have one client who is getting great leads from Facebook at a third or even less, than the lead cost they spend at AdWords. Tie in Facebook remarketing and I have seen leads at under $5 a conversion.

But, it all starts with great Facebook status updates, integration with your website and blog, and at least 200 followers to make sense.

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