Category: Tips

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Are You Watching Your Website Stats? Why Not?

You can’t find out if your website is working for you if you never take a look at your website statistics! It is great to have a website and every business should have one, but sometimes just having one is not enough. Sometimes you need to “nurture” and “feed” your website to help it be the best promotion vehicle in your advertising arsenal.

When I say “nurture” and “feed” your website I mean specifically know what your website visitors are looking for when they come to visit, how long they stay, and what they do when they get there. I have found in many cases by a careful analysis of website statistics will allow us to recommend new pages, optimization, and areas for enhanced engagement with readers. Here’s just one example: from the integrated web search report we get for a client we found over and over that users were searching for a specific product. Based on this information, to make it easy for them to find it and to feed sales, we created new content on the home page to speak to this need and point readers to the shopping and more information sections on the product. In other cases, reviewing Google Analytics, we have found new search terms to use for optimization of content, new terms for AdWords programs, and services that readers are looking for and possibly not finding.

One key indicator to review in Google Analytics is a page’s bounce rate. Over 75% and you have some challenges that you need to address as your readers are not finding what they want or you are directing untargeted traffic to the page with pay per click programs and may need to add negative keywords to your program to cut costs and be more targeted.

A careful review of  your website statistics can be used to really review your online health. It is more than a gage of how many visitors you have a day, the wealth of information can help you develop new services, cater to an audience, and more carefully target pay per click advertising. As Google Analytics is free, there is simply no reason you should not be tracking and reviewing what is going online with your website.

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Social Media More Than Fluff

Danny Sullivan, a pillar in my industry and writer for SearchEngineLand, just interviewed Google and Bing engineers about what they use from Facebook and Twitter in regards to signals that may impact organic placement. I found the article extremely interesting and I think you will too. You can read the full piece here.

The huge take away on the article is that both Bing and Google evaluate and use information, popularity, and activity on both Twitter and Facebook. This is particularly good news for clients of ours who were early embracers of social media and have now built up popular accounts and do regular status updates. The pay off of social media has not been fully realized yet, but the impact on future organic search placement is huge.

Both search engines are now evaluating both PageRank and now SocialRank or HumanRank or SocialRank. Neither have determined a name yet, but are clearly watching, gaging, and weighing social media activity of businesses on both Facebook and Twitter. It is now boiling down to Web Authority and Social Authority (how many updates you do, frequency of updates, number of followers or friends) will now appear to impact positively organic search results.

Both search engines revealed that the links on Twitter and Facebook, even though they are nofollow, do mean something to their search algorithms in regards to Web Authority. Twitter links may in the very near future even be considered as some version of acceptable link building program.

If you are not involved with Twitter or Facebook at this time, you had better take a careful look at this insightful analysis that Danny Sullivan has done as I would recommend at this point you get in the game and do so quickly. Early embracers should give themselves a big pat on the back for seeing a trend and the importance of it and acting to take advantage of the new technology which has now given them an edge over their competition.

We do offer social media services at very affordable rates. We invite you to review our own Twitter and Facebook services.

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The Birthday Party Cupcakes

I am feeling sentimental today and so I want to share with you one of my memories. It was not so fond of a memory the day it happened but over the years it has morphed into a hilarious episode that makes the entire family laugh.

My husband and I have triplets, they are thirteen now, but I remember their first birthday. I proudly had a special decorated cupcake for each kid. All chocolate cupcakes as we are the chocolate lovers family.

I had this dream of this wonderful Kodak moment of our triplets picking up the cupcake so cutely by our son and so daintily by the girls and then snapping some great photos to remember forever.

What I go instead was this. I set each cupcake on each high chair tray. My husband I turned around for a millisecond (and I mean less than a heartbeat) to grab our cameras and when we turned around it was as if a cupcake bomb had gone off on each child. I’m telling you it was shocking. There was cupcake all over each kid top to bottom hair included. We had turned around for a second. There was cake smeared and rubbed in hair and all over the faces. They somehow it was all over their clothes too! Unbelievable!

In fact, the mess was so bad that I had to get a bucket of water and stand up each kid and wipe them down. I used a whole roll of paper towels. I still can’t believe the speed and cupcake devastation. We do have pictures to prove it!

The next year we did not do cupcakes but rather one cake placed far away from the kids with us fork feeding them.

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Black Friday Celebration

I am not blogging today as I am in Ohio celebrating my Mom’s 85th birthday this weekend, but I am hoping that my husband is already in line at Best Buy before 4:00 AM to grab the technology gifts for our kids. I will be on the road all day and so I am just hoping that the early bird will get the DSiXL this year times three!

I hate Black Friday! It seems like the stores are opening earlier and earlier this year to get the shoppers first and then hold them captive for hours in lines to check out. Here was my killer Black Friday experience.

Several years ago, we didn’t have a ton of money to spend for the kids and according to them, they were the only 11 year olds on the entire planet that did not have a Game Boy Advanced Game System. Sigh… Circuit City had a really deep discount and we needed three for our triplets. I convinced my husband we should get up before dawn and go to Circuit City and buy them. They were about $80 each so nearly a $40 each discount. We go there at 4:30 AM thinking about how smart we were and when we turned the corner of the building and saw the line wrapping all the way around the store with other parents who were smarter and got up earlier we were shocked.

We still had to wait an hour in line just for the store to open. (Note to self take a coffee mug and food next time.) We got into the store, had to wait again as they were over the Fire Marshall limit and got our three Game Boys. Then we waited in line four – yes that is right four hours to check out!

The key to Black Friday shopping is to do the following:

  1. Stay up all night why even go to bed?
  2. Better yet, sleep in your clothes in the parking lot or have an all night tailgate party.
  3. Take tons of food with you. You may even be able to sell some in line and make money.
  4. Choose your store carefully. You may never get out!
  5. Make sure the discount is really, really big to make it seem like it is worth your while.
  6. Better yet see if you can buy it online and sleep in!

Although I won’t be in Waldorf on Black Friday, rest assured I will go to the mall at night in Columbus, Ohio – see you there!