Category Archives: “Just Nancy”

The Trouble with Travel

The Trouble with Travel is Staying Connected.
The Trouble with Travel is Staying Connected.

Travel, it’s fun and exciting, but the trouble with travel is that internet and phone connectivity can bring your business to a halt fast!

Here’s How I Handle the Trouble with Travel

  1. Be prepared.
  2. Stay powered up with portable power packs.
  3. Make sure you have a mobile phone Travel Pass.
  4. Review connectivity in your destinations.
  5. Be prepared to pay for Internet access at hotels.
  6. Get your files into the cloud for easy access.
  7. Have an answering service or staff for backup.
  8. Don’t take on any work that has deadlines close to your trip.
  9. Take a tablet and a smartphone. No need for a laptop.
  10. Create a customer care plan in your absence.

I have personally found that US travel is easier for me than international travel, but with the right tools and expectations, international travel can also be managed easily enough.

Internet connectivity does allow me to work anywhere in the world, but all Internet connections and data networks are NOT equal. I try to keep things I really need to be connected to for an hour each night at the hotel purchasing hi-speed Internet access. I use data for quick responses to emails with my smartphone through out the day.

The more you travel, the better you get at managing what you can do and what you’d better defer to your return home.

If you have your own travel tips you live by, share them by clicking comments.

 

SMS Scheduler Reviewed

Girl holding iPhone 6 Space Gray with service Pinterest
Use SMS Scheduler to be more productive in your day and stay in touch.

SMS Scheduler is an Android app that I am using to schedule text messages to my team and now family. You can download it yourself in the Google Play store.

First, I am not being paid for this review, I just found the app and love it.

Here’s how I am using SMS Scheduler

Create Repeat Reminder Messages for Employees

I use SMS Scheduler to create and send out messages to my team:

  • to remind them of weekly deadlines
  • to remind them of the weeks they will be paid
  • to encourage them to update TeamUp with their work status

Create Repeat Messages to Uplift My Kids

I use SMS Scheduler to create and send out messages to my kids and family.

  • send uplifting personal notes, quotes, and reminders to call
  • remind kids to check bank statements in family Google Drive
  • to let them know my personal travel schedule

Not only does the app send out messages in bulk to multiple people easily at one time, but you can set these messages up to send once, or to repeat weekly, monthly or yearly.

I just recently sent a message to all of my kids to remind them of their big brother’s birthday and to make sure to send him a Happy Birthday note.

Inside the app, I like that I can see a history of my sends and even repeat a message from the history. Personally for me, with family members, I set up weekly notes, but then once a week change them up and let them to go out on the original schedule, that way my kids don’t even know I am using an app to stay in touch with them on a regular basis.

I have even used the app to send myself text reminders of important things I need to do or see.

SMS Scheduler – an app that has become part of my productivity arsenal.

What to Do About a High Bounce Rate Part Two

High Bounce Rate – Continued from Monday April 3, 2017.

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McCord Web Services is a Google Partner.

Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem.

 

First, don’t get spun up. Not every page needs to have a low bounce rate of 40% to 65%. I have found that blog posts and informational articles, which may be driving traffic to your website, may also have a high bounce rate.

If this is the case, I recommend the following actions:

Put the page to work for you. Feature your newsletter subscription link, video links, and even AdSense advertising ads on those high traffic, yet high bounce rate pages. Understand that they are doorways into your site and work to market your own site on these pages with banners, icons, and interactivity like video embeds.

Second, if you have content and service pages that are really meaningful to your business and they have a bounce rate in the high 70%’s, I would tag them for a content review.

If this is the case, I recommend the following actions:

Review your meta tags, you may be getting traffic that is not targeted to your page content. Review your meta title and meta description tags. Do they make sense based on the content of the page? Should they be updated to be more reflective of what the reader will find when they click in?

Review your page content with a careful eye for detail. Are you supplying content that is engaging or just supplying information. Do you have a call to action on the page, do you have links to your contact form, are you using an app like Drift to get the person online chatting with you, are you addressing a pain point and supplying solutions with related information on other pages drawing the reader in farther to your content?

Are you driving untargeted Google AdWords traffic to your page and paying for a click where what you are offering on your page does not match keywords that are being triggered? As AdWords experts find out more about our programs to solve this issue.

We offer professional by the hour content consulting and website content writing services. I invite you to visit my website to learn more about how we can help you to lower a high bounce rate on your website.

What to Do About a High Bounce Rate Part One

Bounce rate is determined to be high if it is over 75%, however there can be acceptable reasons for a high bounce rate, but a high bounce rate does  require careful review.

What is the Bounce Rate?

What's your page bounce rate? Is it too high?
What’s your page bounce rate? Is it too high?

The bounce rate is recorded for you in Google Analytics by page in the Behavior section > Site Content section, and as a site average on the overview page.

 

Several years ago the average and target bounce rate for a good website was 46.9%. Now with more users on mobile devices, the bounce rate has skyrocketed.

Google states that this drastic change to bounce rate is due in part to the fact that mobile users may start a search on your site and move to a desktop to finish up a review or purchase. Page views have also decreased in this same time period from over 3 or so pages viewed per session to now about 1.5 pages per session – all driven by mobile activity.

Identifying a High Bounce Rate

To address a website’s high bounce rate, knowledge is power.  First, it is important to understand what causes a high bounce rate.

  1. You’ll get a high bounce rate if the page content does not engage the reader. This is a good flag to review your page and consider additions, video, additional links to other information.
  2. You’ll get a high bounce rate if the content is not what the reader was looking for. This is a good flag to review your content, your meta tags, and your paid advertising.
  3. You’ll get a high bounce rate if you supplied the content the reader wanted and they had no need to go further. It is not uncommon to see how bounce rates on articles and blog posts.

What Should You Do Next?

You’ll want to look at the pages that have a high bounce rate score and identify if changes should be done to the content. Check out my Wednesday post this week for the continuation of this article.