Why is social media writing so expensive? First, ask yourself why you don’t want to do the writing yourself? Although you may be able to churn out a tweet or Facebook post for your own business in nothing flat, when you are hired to provide professional-level writing for paying customers, everything is different.
For us, we still have to touch, even a small 140 character tweet, 8 times as part of our quality control and writing process. That makes Twitter writing relatively expensive for most customers, but perfect for the busy professional or business who really needs great content and excellent quality control.
For longer status updates like those we write for LinkedIn, Google+, and Facebook, the costs are practical as there is a longer word count.
It is hard to always have something great to say and a cohesive strategy when you do social media writing yourself. Plus, it is simply a fact that when you get busy, social media is the very first thing to be dropped by most busy professionals. Yet, social media is one of a businesses most visible outreaches to prospects and a way to share links and build traffic to website content.
Don’t drop social media, instead consider hiring a professional team to take over. If you are looking for a quality provider for your social media projects, I invite you to visit our information pages.
We are different and truly focused on quality and content when it comes to social media writing.
We use only American writers.
We use only college educated, mature professional writers.
We hand select the background information for our team of 10 writers.
We decide what keywords will be used in your hashtags when used.
We have four social media installers, who load the content in our writer’s portal and schedule your updates.
We have an master’s graduate proofread all your content after it has been installed in our writer’s portal before being published.
But our service does not stop there…
The day your update is to appear, we verify that it has published and republish it if the time was missed.
We will typically touch an update we write (even Twitter) 8 times from start to finish/publish. If you are looking for quality content, turn key operation, and an attention to detail from your social media writers and managers, we invite you to review our programs for Twitter, Facebook, LinkedIn and Google+.
Using Facebook for business makes perfect sense and should be in every businesses marketing arsenal. Facebook is where your customers spend time and so it makes sense that you should be spending time there to connect.
However, be smart about using Facebook for business with my tips on what to share, frequency, and Facebook advertising.
My tips to using Facebook for business:
Connect your website
Before you start, connect your website to your business Facebook page and not your personal page. Assure that the link you click on your site does not open the user’s Facebook page to comment about your page, but actually takes you to your own Facebook business page.
Setup your Facebook business page right
Make sure you have an attractive cover photo and use your logo or your own picture as the business page’s profile picture. Make sure you take time to add a nice about us section, your address and phone number. Do not cut corners by using your personal Facebook page for your business. Keep personal separate from business.
Start posting regularly on Facebook
Post three times a week to your Facebook business page when you start out. Book the time in your calendar in the morning before you start your day to write something for your page. I use Hootsuite to write and schedule my updates so that I can write them at 7:00 am and send them out at 9:00 am. Just be consistent so you start to build page content.
Encourage customers and prospects to connect
In your blog posts and any outreaches you do, make sure to link to and point to your Facebook business page. Try to drive traffic there in all you do as part of your marketing program.
Check back on Wednesday to find out about likes, comment moderation, and Facebook advertising.
Cater to your Twitter audience, do you know how to do that? Do you know how to get more <3 (hearts – Twitter’s version of likes)?
Here’s What I Do to Cater to My Twitter Audience
Choose your topic carefully.
Make your topic into hashtags.
Offer snippets with value – like tips.
Link to your specific service page.
Use your resources and paraphrase.
Be unique, but informative.
Use your own name with Twitter.
Focus on one area/service.
Schedule your tweets ahead.
Post at set times.
Interestingly enough I have two twitter accounts, one for my business mccordweb and a personal one nancymccord. I have found that even though I feed the same content out to both accounts, I get many more hearts on my personal account.
For me, I post #AdWords Tips and #AdWords Trivia. I use my study information from my AdWords exams to reveal short little nuggets about AdWords from reports, studies, training materials, or my own knowledge.
In all cases I am linking to my own services page, but I am finding that followers will heart me and then retweet my post all repointing traffic to my own website service.
By taking this new strategic focus just this month, I have noticed how many more likes and shares I have been getting. I will be continuing to work this program to grow my fan base strategically in one of my own core services.
Do you need help creating a similar Twitter strategy for your own business? Check out our Twitter writing services today.