Cater to your Twitter audience, do you know how to do that? Do you know how to get more <3 (hearts – Twitter’s version of likes)?
Here’s What I Do to Cater to My Twitter Audience
Choose your topic carefully.
Make your topic into hashtags.
Offer snippets with value – like tips.
Link to your specific service page.
Use your resources and paraphrase.
Be unique, but informative.
Use your own name with Twitter.
Focus on one area/service.
Schedule your tweets ahead.
Post at set times.
Interestingly enough I have two twitter accounts, one for my business mccordweb and a personal one nancymccord. I have found that even though I feed the same content out to both accounts, I get many more hearts on my personal account.
For me, I post #AdWords Tips and #AdWords Trivia. I use my study information from my AdWords exams to reveal short little nuggets about AdWords from reports, studies, training materials, or my own knowledge.
In all cases I am linking to my own services page, but I am finding that followers will heart me and then retweet my post all repointing traffic to my own website service.
By taking this new strategic focus just this month, I have noticed how many more likes and shares I have been getting. I will be continuing to work this program to grow my fan base strategically in one of my own core services.
Do you need help creating a similar Twitter strategy for your own business? Check out our Twitter writing services today.
Not only will you want to celebrate Independence Day and our country’ s revolution, but you may want to celebrate independence from the drudgery of doing social media updates with this app – Hootsuite.
I love Hootsuite and recommend it to you to simplify updating your social media sites. (I am not being paid for this recommendation, I am a paid user of the free and pro versions and simply an advocate.)
Here’s how you get independence from the drudgery of social media updates yourself.
The Free Version is Great
You can have a number of social media accounts in a free Hootsuite account. Here are some tips to connecting your networks to get going.
Second, log in first to all your social media accounts, then go back to Hootsuite and connect each one in by clicking to add social media accounts to your profile.
Third, click the + on the streams page to add the scheduled, your updates, and home page for each social media account. This allows you to easily monitor and update all social media accounts in one control panel.
Fourth, when you write an update, select the social media sites you want your update to appear and on what day and time. With one click you can post to all your sites or post and schedule for future dates and times your updated.
Fifth, create some draft updates and save them to cover you when you are busy and don’t have time to create an update. When you save an item as draft, you can only select one social network. To access drafts, update the writing panel, and click the button save to open the draft updates and then select the draft to use. You can then update the social networks to send your draft update to in the scheduling field.
If you want to have more than one user on the Hootsuite account, you will need to move to Pro. Hootsuite is vigorous in policing this policy. If you have logins from different locations, even when you travel, Hootsuite will send verification login codes to assure that two users are not using the personal account.
Today on the Fourth of July, isn’t it time you got some independence? Get the Hootsuite free version and start saving time, schedule social media in advance and smartly use prepared drafts to make social media connection fast and easy.
If you have 500 or more followers on Facebook, you should be checking your business page once a day for personal messages (PM).
Facebook use is growing and more users are never leaving Facebook; instead using Facebook Messenger or PM’ing a business instead of visiting their website.
As professional Facebook account managers for a number of businesses, we see the type of traffic that comes in on the Facebook control panel. What is surprising is the number of people who will ask a question, ask for a price, request that you call them, or PM them back with more information.
If you never look at your Facebook business page, you’ll be missing all of these potential customer interactions. In fact if you just have a writing service and don’t look or pay your service to look at least once a week, potential customers may simply feel that you are not interested in their business.
The more followers you have and the more active your page is the more frequently you need to be watching Facebook for online messages.
Facebook has some nice message automation tools, but they only work if you enable them and use them. For every account we monitor, we enable an auto responder that includes our clients’ phone number and email address. For many clients we will monitor their message traffic at least once a week and some nearly every day.
Don’t shoot yourself in the foot by wanting to grow your business and then never checking Facebook – it’s where your prospects and customers are hanging out connecting with friends and family every day. They think that you as a business are there, where they are. Don’t let them find out that you’re not.
If your business is pulling back where can you realistically chop in your marketing plan and not get hurt?
Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money.
Blogging – try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one. Try to still keep the momentum up but maybe lower the word count or frequency.
Google AdWords – don’t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business.
e-newsletters – they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms. If you chop this, your name is not kept in front of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further.
I consider activity on Google+ important for business owners. The real SEO and search benefits are however not achieved by updating your Google+ Business page, but rather your Google+ personal page.
So, how can you connect with others to start building your Google+ empire and improved rankings for your company website in the organic listings?
Start by making sure the content you write is on target, on topic, and engaging. I use my Google+ page for business and not personal use. Consider doing the same for now.
Work to actively add users to circles and respond when someone adds you to one of their circles. Click +1 and leave comments on posts you find interesting. You’ve simply got to spend some time.
Consider starting a hangout. Well I am still thinking about that one, but have participated in several others and they can be fun. I have just not initiated one.
I personally find that for placement Google+ will be very important. As Google does not allow any automated or scheduled updates to be passed to your Google+ page, you will find the community of business people, legitimate, real and engaging.
Personally, I use Facebook for personal interaction on my locked down private page and Google+ as my face on social networks for business.
If you are using Google+ for your business outreach efforts, make sure to check out our Google+ writing services. They are very cost effective.