The Web Authority

Let’s say you own a fairly new business, where should you spend your time and money to generate sales – social networking or pay per click?
I feel that social networking is an excellent way to connect with prospects and engage clients. I love Twitter, Facebook, and blogging, but will these avenues generate immediate sales for [...]

If you aren’t advertising your business via social networking, you are really missing out a terrific way to sell your services and products to new customers. There are still a number of people, who are skeptical about the power of Twitter and Facebook. Some feel that these platforms are not viable for lead and sale [...]

That’s right we do actually turn prospects away. We are simply not a good match for every prospect’s needs. What we do do, we do great. That being said in a nutshell, we have a passion for small to medium sized business owners who typically have a brick and mortar operation. We are typically also working [...]

If you use Twitter, Facebook, LinkedIn, a blog, and other online news and link sharing tools you are ahead of the curve and taking full advantage of some of the newest ways to drive traffic to your website, connect with readers, and share news and information. If you are not doing these things, should you [...]

Okay, I am not a big embracer of social bookmarking sites like Digg and Reddit, but I may need to rethink my position on these services. This past week I got an incredible amount of traffic on my blog and many, many comments on one fairly innocuous blog post. I was mystified over the traffic [...]

You don’t need to buy a white paper or an e-book to understand how to grow your Twitter following, but you can benefit from some of my own tried and tested techniques that I will freely share in this post.
First let me share with you some statistics from client accounts showing their actual growth over [...]

IE 8 has a cool new feature that some websites can and should use, it is called a web slice. In essence this is a small section of your page that you update either manually or dynamically with a script shows content that a reader can subscribe to. With this snippet subscribers can see any new entries you add [...]

I have to say that even I think that this is very cool, Bing has created a Twitter Bing interface called BingTweets. You can visit it at www.BingTweets.com. I don’t know who’s brainchild this was at Microsoft, but let me tell you Microsoft appears to “get Twitter”.
Personally I thought it was a very cool application [...]