Category: Web Content

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Matt Cutts of Google Talks About Content and Keyword Density

I found an article recently that included an interview with Matt Cutts on the changes that Google wants to see in website content. The article is excellent reading but the author plugs his approach a wee bit heavy handed. The full article can be read here and it is worth reading, but the key points are detailed for you below along with my comments.

  1. Heavy keyword density on a page may actually now be considered spammy by Google. Google is now looking for natural looking and natural reading content. Cater to the reader not Google.
  2. Google does not need the phrase you would like to place on in the same order over and over on a page. Use the phrase you like once or twice and then you can mix up the way the words show in the phrase.
  3. Google can now identify synonyms and the meaning of your content with its technology. It does not need for you to control content in an unnatural way to place on certain phrases.
  4. If you overuse keywords phrases in a page, Google may consider your page spammy and not reward organic placement.

Matt Cutts of Google says “Never sacrifice the quality of your copy for the sake of the search engines. It’s just not necessary. The next time you write a new page of copy, test this approach to writing for the engines and see if you get as good (or better) results than before. I’m betting you’ll be pleasantly surprised.”

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A Case Study on Using India to Create Your Website

I found this recent situation interesting and wanted to share it with you. A past blogging client told me that his SEO firm advised him that his website had been nailed with the Google Panda update and they could no longer help him. It turns out that when his website was built by a team in India that they simply grabbed content from other websites out on the web and pasted it into his pages.

When I ran CopyScape on a few of his products, I found many sites that had the same content. This kind of situation is not easy to fix. It will require time and money to buy new unique content. Although not every Indian web service firm will do this to you, if you are using an Indian firm learn from this lesson and assure and then verify that the content you have bought will do you good and not harm. The key is to trust but verify!

This client now has a 1,300 page nightmare to fix that may take thousands of dollars to fix the problem. He may be forced into promoting his website only using Google AdWords as there will be no way to ever garner organic placement in this new world of Google.

Placement on Google is based on the criteria that Google decides, you can’t buy it, but you can earn it by not taking short cuts and focusing on unique content and creating value for readers.

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Great Tips on Using AdSense

I use AdSense to monetize certain sections of my website to make additional money off my traffic. Here are a few of my tips that can help you with AdSense too.

  1. Don’t exclude your own business areas. Advertisers will pay  more to advertise on your website if they are selling the same or similar services that you are. That being said, be careful where you monetize so you don’t bleed off your own potential customers.
  2. Be judicious about the number of ad panels and where you put them. Don’t over do it.
  3. Build AdSense ad spaces into your new design. Don’t paste them in as an after thought.
  4. Be realistic about how much money you can earn with AdSense ads. Try to cover your hosting expenses for the year and you’ll be doing great.
  5. Don’t use AdSense everywhere in your website. Choose high traffic areas that typically are not conversion sections in your website. For me this means we show AdSense ads on our blog and in our how-to article sections. These are high traffic sites, but are not typically high conversion sections of our website. You won’t find ads on key pages of our website that are important to our own business, just what I consider adjunct pages.
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Tips on Website Content

Here are my top tips on creating website content.

  1. Think like a reader. Make sure you write what people will want to know about your services.
  2. Keep paragraphs small. Content on the web is scanned, don’t have large blocks of content.
  3. Make sure to use h1 and h2 tags to sort your content for search engines.
  4. Give enough depth so prospects can really understand what you sell and can do.
  5. Provide interesting information about more than just your services – give the why and how.

The bottom-line is to think like a customer when you write website content. If you knew nothing about your firm, what would you want to know. What makes you different and sells your services to a prospect?

Make sure you use bullets, graphics, and white space to break up your content pages. The page should be interesting to the eye as well as have something great and interesting to say.

Make sure to visit our website for information about our own content creation services today.