The new AdWords interface – you love it or hate it. I have to say that I am coming around to loving it.
When the interface was first introduced late last year, I really hated it. I found it difficult to use, hard to find the data I needed to make strategic decisions, and irritating that Google was continually flipping me into the interface from the regular older version.
But, AdWords has told us (account managers) get used to it, as all accounts will be fully migrated to it this year. Slowly over time, AdWords has turned on features in the new interface that previously were disabled. Now the only item I use regularly that is still in the previous interface are account management rules.
One of the nicest features I like about the new interface is the opportunities tab recommendations that are based on account performance and history. These recommendations are based on AdWords’ and Google’s use of machine learning at scale.
Not every recommendation is right for an account, for example in some niche accounts the keywords that are suggested are not a match for the client’s goals, but in other areas the recommendations do bring in many cases account improvement.
The automation of bidding for many accounts allows me to focus on strategy, testing , ad text and keyword discovery while still allowing me control over click costs.
If you are looking for a savvy, experienced AdWords account management professional, I invite you to visit my website to find out what my AdWords team can do to boost AdWords account performance for you.
As a Google Partner specializing in AdWords, I want to share several key benefits with readers as to why working with a Google Partner in AdWords is important.
1. Google Tests Us Yearly
Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every year and every other year I take the Advanced Search Exam. These are not “gimme” tests. I study over 30 hours for each professional certification examination.
These exams are hard, they are comprehensive, and studying the materials is key to staying up-to-date on AdWords features and their use. I personally feel that I benefit tremendously from these intensive refreshers and so do my clients. This study puts me at the top of my game and has rewarded me with top 5% status of Google Partners.
2. Google Evaluates Our Account Management Practices
Once you and your firm are Google Partners, Google monitors activity in your MCC (My Client Center) account. It reviews how frequently you are in client accounts, the benefit of the changes you make to account performance, and the features you are using for each account.
It gives a customer service rating of your management and performance. I am ranked by Google as being in the top 5% of all Google Partners.
3. Google Evaluates What We Do for Clients and How We Market Our Services
As part of initially establishing my firm as a Google Partner, Google had a third party review all my reports to clients, my marketing materials, how I marketed Google Products to clients. Google means business when they share their name with firm and allow Partner Status. We are held to a higher standard than others who sell similar services.
If you want peace of mind that your AdWords account manager is skilled to provide quality services, Google has done the vetting for you before awarding Google Partner status.
I invite you to visit our AdWords services page to review pricing, our program, and our client ratings. We serve clients in Virginia, Maryland, Minnesota and all the way to California. Experience for yourself the difference having a Google Partner on your side can make in your AdWords account management. Call us today!
Google Partner Setting up shop in Spotsylvania in the Fredericksburg area
Moving is never easy, but now that we completed our change of address, you can now reach us at:
P.O. Box 2306
Spotsylvania, VA 22553
Phone: (540) 693-0385
We haven’t given up on servicing Maryland needs! As a national provider, McCord Web Services offers affordable Google AdWords account management services to small to medium-sized businesses looking for a hands-on approach to the management of their Google AdWords account.
AdWords Management Options that make sense for your business
If you have an existing account and just need AdWords services by the hour, we do that!
If you do not know where to start with AdWords, we have a special signature program called Quick Start; that creates your keywords, ad text, and includes installation and account management for the first four weeks.
Not sure what you need? We do a free AdWords account review and provide a customized plan for you to consider.
Special promotional offer for Richmond area and Fredericksburg area businesses
Announced on October 2nd in a YouTube livestream, Google announced that it is retiring its Google AdWords Certified Partner and Certified Individual program. Replacing these important programs is a new program called Google Partners.
Google AdWords Certified Partners will not be automatically grandfathered into the new Google Partner program. They will need to reapply for acceptance. But passing exams now is not the only hurdle to becoming a Google Partner. The prospective applicant firm must now prove competency in the AdWords accounts that it manages with Google rating performance on use of new strategies, frequency of account updates, value of the manager’s capability in changes enacted that will benefit an account, and customer service. Additionally Google Partners have a minimum ad management spend requirement.
We welcome these changes as Google tightens up on qualifications and helps consumers to understand the real value a Partner account manager brings to a professionally managed account. My firm is in the last stages of the approval process and I expect to have our Partner badge in the next two weeks.
With the previous Google AdWords Certified Partner program and badge expiring by mid November, make sure your account manager is staying abreast of these important changes that validate their skill level.