The Web Authority

That’s right if you have the right product, you can generate as many conversions as you can on Google AdWords but at nearly half the click cost! The big caveat is, is your product the right product for Yahoo Sponsored Search?
Not every Yahoo account will out perform a Google account, but here’s what I have [...]

This past week we have helped more clients migrate their advertising programs into Yahoo Sponsored Search. With the escalating costs of Google AdWords, significant drop in AdWords ability to deliver conversions, and the quality score algorithm changes, Yahoo is looking better all the time.
Yahoo has a very good ad serving program, is a good value for [...]

With the cost of Google AdWords for some markets and business escalating since the AdWords September 15th update, Yahoo is looking better all the time.
Here’s just one example of the many changes that we have seen happen this week since the September 15th AdWords update:
1. For bed bug extermination and bed bug related keywords in 2006 [...]

If you need extra push for your business, then you should seriously be looking at Google AdWords first. Yahoo is a good second choice to consider, but for most people, you really don’t need to consider MSN at this time.
MSN has lost so much traction in the world of pay per click, that I have [...]