Yahoo Updating Their Index

Just a heads up that I picked up from the Yahoo Search Blog. Yahoo Search is in the process of updating their index and started the update last night.

Keep an eye on your Yahoo figures. As Yahoo upgrades the technology behind their ad vehicle and institutes a Google-like quality scoring for ads, I would imagine that they are also quietly upgrading their search platform and algorithm. Any change will be a beneficial change!

Yahoo has a loyal market and a different personality of search user than Google’s. Some sites will simply do better and resonate with Yahoo searchers than with Google searches, but as of late, the Yahoo search results on queries have been terrible. I for one welcome an upgrade of the Yahoo index and algorithm. There is so much new technology at Yahoo’s fingertips that an upgrade across the board will do wonders for them.