Day: May 8, 2007

Posted on

New Improved Google Analytics on Its Way

Click the post title to watch the summary video from Google of what the new Google Analytics provides. At first glance it seemed like it was being dumbed down for the average person and no longer a professional tool, but watch the video and then you’ll know that assessment is wrong.

It appears that Analytics has added some easier ways to access your information without having to endlessly drill down to find reports. Analytics has not necessarily been an intuitive tool. Now at least it will focus on being more visual on main control panels.

I think that it is a good change see if you agree!

Posted on

Blogs Bring a Website More Traffic

Okay don’t give me grief, the link in our post title is to a PowerPoint show that gives the real site statistics showing that a blog will bring a site between 20 to 35% more traffic and I mean unique visitors not hits. I know that PowerPoint is not browser friendly, but this is a great show that I created for a conference on blogging.

In the presentation are the real world statistics of a number of website that we tracked for a several month period. You’ll see screen shots of their Urchin stats proving the traffic increase. The show contains no viruses or malware. There is no refuting the traffic increases that you can see for yourself! Of note also is a comparison of two sites on the same topic with the same content one that blogged and one that didn’t. The traffic difference between the two is striking.

You can get the free PowerPoint viewer from Microsoft here if you do not have PowerPoint installed.

So if you even thought that blogging was just about yakking and a personal diary, I’m here to tell you that its about the increased traffic results!