Google’s Knol For Wikipedia-Like Information

This is Google’s new brainchild that is in testing – knol – or as they call it “unit of knowledge”. Currently this new roll out is in testing and is being done by invitation only. The bottom line is that Google is wanting authors who are experts on specific topics to write a piece and then for a community, like Wikipedia, to interact with the information.

It creates a mini-web page for each topic. Clearly this will be searchable and will give authors on good topics excellent exposure and even a portion of ad proceeds. You can click my post title to read the full information about this new interactive tool from the Google Search blog.

Here is an image of a Knol on insomnia from the Google site. Looks like a very slick version of Wikipedia.

May personal take on this is that this could be very good for a business. Instead of posting articles on various sites as link bait, why not have one really great page that Google will create and that all you have to do is moderate. Also as this is Google, remember, it will certainly be included in the SERPs in a big way. This could be an extraordinary degree of exposure for experts and consultants in their industry.


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