Oh this is big news, but big and bad news for advertisers on both Google and Yahoo. You’ll want to read our post on Blog-World Watch to find out why.
This limited time test is an effort to flow cash into Yahoo to stave off the hostile takeover planned by Microsoft.
I think that this forges a path for a Yahoo acquisition by Google which would really kick Microsoft in the teeth. Read our post to find out more about this very important test and why it is bad for web advertising.