AdWords Shows Activity From Search Partners

Just posted this last week on the Google AdWords blog was a note that AdWords will now show, in the campaign view, separate activity from the Search Partner network. You can read the full article and see a screen shot at the AdWords blog.

For many client accounts we do not enable Search Partners but now we have metrics that will help accounts to decide if this is a good or bad option for them. Previously any Search Partner activity was recorded in the Search activity.

Just what exactly is the Search Partner network and what does it consist of? Well according to Google, they hang the big carrot over your head encouraging you to be in the Search Partner network. Some people even think erroneously that the Search Partner network is Google.com.  Here’s what Google says about the Search Partner network:

Search partners include AOL, Ask.com, and many other search sites around the web.

What Google does not spell out here but any Googler at the customer service phone number will clarify for you is that any site, yes ANY site – even including Joe Plumber’s website, that has a Google search bar is included as a Google Search partner. Some good ones are Adobe.com, AOL.com, ASK.com, but also sites like AskDaveTaylor, Business.com, and others small and large. In fact if I used a Google Search box on my website, I would be considered a Search Partner.

Improving the transparency of activity from Google Search Partners is a very good thing as enabling your ads to be shown in the Search Partner network can be a big budget sapper and render some of your clicks to be of questionable quality. Now you will have a tool to help you decide if showing ads in the Search Partner network is good for you.

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