We blog for search engines and for increasing readership. Why do you blog? There are many good reasons to blog and I will certainly tell you some of them in this post, but aggressive lead generation is not one of them.
I consider blogging a soft-selling medium. Blogging allows you to share information with readers and develop authority on your topic in their eyes. I have never used blogging as a lead generation medium per-say, because truthfully that is simply not what blogging is about. Blogging is about conversation, sharing knowledge, and search engines. Hit your readers with a marketing message post after post and you will lose readers.
I have gotten clients from my blog, but usually after they have followed me for a time, feel comfortable with my proficiency in a specific area, and valued my knowledge, never because of one post I have written.
These are my top reasons for blogging:
- Build content for search engines.
- Create “Web Authority” for search engines and readers.
- Build keyword density on specific searchable topics that act as entries to my blog feeding to my website.
- To share knowledge with others.
- To build website traffic.
- To keep my website visitors on my website longer.
- Identify areas of strong interest with my readers which may be good avenues for new white papers and services.
- Create interactive conversation with visitors.
- To learn something new every day in my field.
- To highlight websites, blogs, software, and tips that I feel are helpful to others and are beneficial.
So why do you blog? Just click comments and let me know.