Have you looked lately at your website’s organic placement? The majority of my business comes in from our high listing in the organic search results for the majority of our important keyword phrases. I know this and monitor my own website’s placement at a minimum of once a month.
What I have done is researched the popular search phrases that I want to place on. I have then optimized my source code to organically place for these terms. Once a month I review all the terms and update my placement and the placement of key client’s on my search engine results page.
To make it easy to track my results I made a word document with the term and inserted the Google, Yahoo, and MSN returns page address that shows my placement. When I want to do a review, I click the link in the Word document, use Control+F to open the search box and enter my domain, this allows me to count back up to the top of the page to know my own placement immediately. I then log the placement on the same Word document so I have a running tally of where I am. This allows me to identify if my month’s efforts or last page update made a difference up or down.
After I document my placement, I will typically go and tweak my home page or section home page in an effort to improve my own placement for those specific terms.
If you are not tracking your own website placement you should. You should be using your organic placement as a key metric to identify if what you are doing is working for you. A website that doesn’t work for you is not worth your time and money investment.