Here’s a video that my family made last night for YouTube. We do want your Easter candy!
Google – Will It Lens? Sure!
Man, these Google Engineers have way too much time on their hands! If you want a chuckle for today, click in to read the full post on the Google blog.
At lunch Googlers are going out on the deck to see what they can burn up, cook, and destroy with a huge lens. Hey not all of them are guys, but this is clearly a “guy thing”. You can see that they have burned up pennies, cooked popcorn, smoked a soda can, and just what else these techies have had fun messing up.
I’m sure we’ve all fooled around when we were kids with ants and magnifying glasses, but Google needs to do everything big. Their lens is four foot by three foot Fresnel lens. So if you need something light to start you day off with, check out what Googlers are frying up today on their break!
Yahoo Sponsored Search 1/2 Price Sale
That’s right if you have the right product, you can generate as many conversions as you can on Google AdWords but at nearly half the click cost! The big caveat is, is your product the right product for Yahoo Sponsored Search?
Not every Yahoo account will out perform a Google account, but here’s what I have found:
Beauty products will do better on Yahoo PPC than Google AdWords.
Real estate will do better on Yahoo PPC than Google AdWords.
Some education programs and course offerings will do better on Yahoo than Google.
The biggest rule of thumb is if the product is personal in nature or needs a personal relationship to sell or provide it, then Yahoo will be better. If the product is more technical in nature then Google AdWords will beat Yahoo Sponsored Search hands down.
Sometimes you simply need to try Yahoo to see what will happen after you have a mature Google AdWords program. If you have success on Yahoo, you will most likely be successful on Microsoft adCenter. If you are not successful on Yahoo then don’t expand to adCenter in most cases you won’t do any better there. These are just my personal observations from years of account management. Your best bet is always to start on Google AdWords first and then expand carefully from there.
CPC Rising on Google AdWords
After three months of decreasing cost per click prices on Google AdWords, the CPC is on the move up for the majority of the accounts we are managing.
I manage numerous Google AdWords accounts and am seeing this as a strong trend starting in mid March and continuing into April. The cost per click is increasing in nearly all accounts. However, impression activity is still low or the same on many accounts. So although advertisers are feeling bullish about AdWords and moving back into the platform, searchers and buyers have still not returned to previous levels.
For advertisers who have a click budget under $500 a month for clicks, it will be a struggle to get Google to serve their ads due to increasing competition for the available clicks with the decreased search traffic. Advertisers with larger budgets will simply, by default, hog the available traffic as Google tries to help them spend their budget during the day. With their budget lasting longer into the day it will be hard for those with smaller budgets to get a piece of the available action.