Do you feel like you’ve missed the boat by not being involved with Twitter? I’m here to say that Twitter is not a good match for every business.
Here are my tips in a nutshell:
Businesses That Really Should be using Twitter
- Those with a national presence
- Those that need to monitor their name and customer service comments and ratings
- Those that are in business to business sales
Businesses That Don’t Need Twitter or May Not Benefit from Twitter
- Businesses that really only sell to local markets and not nationally
- Businesses that sell mainly to consumers
- Business that reach out to clients using Facebook or blogging
I have found that Twitter interaction is really globally based. If you are really working a local market you may find that your followers are so scattered around the globe that they would never even be able to buy or use your local products. For a business such as this, a Facebook Fan page and blog would be better places to invest money then Twitter ghosting services.
That doesn’t mean that if you want to try Twitter you shouldn’t but I would strongly consider your business base and who you are selling to before you invest in services for Twitter setup and Twitter ghosting such as we offer.