Press Release Writing Seems Easy, But Is It Really?

We’ve started writing press releases again after a several month hiatus. Writing a good press release is a real art and requires a different mind set than either blogging, content writing, or creating marketing content.

Press releases are best written in a third person, objective, informational tone. It is not unusual for me to spend two hours to three hours in writing a press release. The wording has too be dense yet creative, simple yet engaging, and informative and not too self serving.

That being said some of our press releases have really gotten our clients noticed. One press release got one of our client’s a call from a buyer at the Shopping Network, another got a phone call from Inside Edition, and another got an interview in a news piece that was nationally syndicated over 50 television stations on the nightly news.

Not every press release grabs the mainstream media attention, but a well-written press release on a topic that is trending can reap big rewards with free press and news media coverage.

When I write a press release I use the format that PRWeb, my favorite supplier, uses – the who, what, where, when approach. I always use a title, summary, and about closing complete with contact information. I find that that is the most concise and professional format.

Client’s sometimes get confused on press releases. They are not marketing pieces (well not like the typical marketing piece), they are not stories, they are not white papers, and they are not blog posts. Press releases are short pieces that put a newsworthy event in a easy to understand concise format to try to engage the media. I find it important to always have an angle to use as an approach. Sometimes with the right angle you can attract a national news audience.

To check out samples and pricing for our press release writing services I invite you to visit