Why would you ever let someone or some business destroy your web presence? You think that you never would right, but you may be doing so without really thinking that your are.
In one recent case one of our client’s web host had not properly secured their server. This could happen to you too. Just because your host has a high profile name does not mean that they are “taking care” of business. A web host may host 50 or more clients on one server. If they do not have strong intrusion and firewall systems in place, if one site gets hacked all sites on the shared server may be hacked.
If your website is hacked, has malware installed on it, or is being used as a zombie spam agent, you need to ask some very pointed questions to your web host. I do not advocate moving right away to a new web host unless proper security measures are not part of your existing web host’s protocol, but you definitely need to ask some “in your face” questions and get “real” answers.
I have personally found that if you are paying $10 or less a month for hosting, that typically you are not properly covered. Intrusion detection, system redundancies, and firewalls cost money, so does a security minded IT staff. You will typically not receive this type of service from many budget hosts. Now, not all, GoDaddy has a pretty good package and they offer budget hosting, but I have run into some that are just “hack” magnets.
Once your web host and website have been compromised you can lose your organic placement, be blocked by browsers, and labeled as a site that “when visited can damage your computer” in the organic search results. For some clients, that do not check their website daily, they can be compromised for weeks before they find out that the reason they have no phone calls is that their website has been “marked as unsafe” on Google.com.
There is too much to risk when it comes to destroying consumer confidence in your business when your website is spewing out malware when links are clicked in your site. I prefer to protect the online reputation I have by making sure that I have the best web host possible, that the most recent technology is used in their infrastructure, and that they are located in the United States as am I. It is important to understand that when you shop for a web host there is much more to consider than the price per month.