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  • Google AdWords - News & Trends

    What is an AdWords View-through Conversion?

    June 4, 2010 - By Nancy McCord

    Some of the terms used in Google AdWords can be confusing and this is one of them. A view-through conversion is a conversion you have had from the content network in a 30 day period when you are advertising with a display ad. The user did not click your ad,…

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    How Do You Get Images Next to Your AdWords Ads?

    June 2, 2010 - By Nancy McCord

    Clients have asked me several times how competitors are getting images in their Google AdWords ads, here’s how. First, to have images show you must set up an account and created a structured data feed in the Google Merchant Center. The data feed will contain product information, a description, pricing,…

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