My understanding of what people want from a Facebook Business Page is changing over time as we get feedback and interaction from colleagues, fans, and clients. Here are a few things that I have learned and am still doing testing on our own Business Page.
- People are thirsty to connect with a person. Too much selling information or focus on your own services is a real no-no.
- People want to have personal tidbits about you. Although you do not want nor have to reveal a lot of personal information about yourself on a Facebook Business Page. People do want to know who they talk to on the phone. They love to see photos to “know” who you are.
- Fans and visitors love humor. A funny video, joke, quote, or funny photo can really elicit a positive response.
- Asking questions and taking polls can engage visitors and clients.
- Commenting back on a thread on your Business wall is a must. Make sure that fans and visitors see that you are interacting with what they write.
For us, we are testing and having fun with a new concept of engagement using our spokesdog. It is not hard nor time consuming to put a little bit of “personal” juice behind your Facebook posts. Remember people who are visiting you are used to the personal interaction from their own personal page on Facebook, your Business Page needs to reflect and feed this need to get the best response from your visitors.