How to Track the Success of Facebook Advertising

Without conversion tracking tools provided by Facebook, it is hard to justify spending advertising dollars on Facebook ads. However, with a little bit of creativity you can gage how Facebook ads are working for you. Here are a few suggestions you may want to try out as you test pay per click advertising on Facebook.

  1. If you sell products, do a unique coupon code for Facebook and put it in your ads. You’ll be able to see in your store control panel how many times that coupon code was redeemed. Check your sales against your Facebook ad spend to see if continuing to advertise on Facebook makes sense for you.
  2. If you sell services not products, send your Facebook ad clickers to a special landing page, embed in the page a contact form with a subject line that says “Lead from Facebook.” This way you’ll know for sure that the when you get that form that the lead was generated by a Facebook click.
  3. Create a special gift pack to sell in your store that you only advertise on Facebook. This way if you cannot do a coupon code, you can at least get an idea if your investment in Facebook advertising is generating a return.

If you are advertising on Facebook using pay per click advertising, you do need to watch your Google Analytics account to check to see if you can identify a volume of traffic from Facebook. If you see a spike and you are advertising, it makes sense to assume that Facebook is generating these additional exposures.

Many business owners want to advertise on Facebook, especially in the upcoming holiday season, but without true conversion tracking tools we can only hope and guess that Facebook is the “right” place to be. Find out more about our Facebook ad services.

If not knowing if a pay per click service is working for you is too problematic for you, consider using our Google AdWords services. With Google AdWords conversion tracking, we can KNOW what sales have been generated by clicks and can even measure phone calls. Find out more about our Google AdWords services.

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