You’ll want to watch this YouTube video featuring Matt Cutts from Google talking about how Google feels about your competitors trying to sabotage your Google.com organic placement by setting up spammy sites to link to your website in a effort to push you down in the results if they can’t supersede you. (http://www.youtube.com/watch?v=HWJUU-g5U_I&feature=em-uploademail)
Typically small to moderate sized businesses will never run into problems such as this. However for very competitive industries, you may actually run into this problem. Google has created the disavow tool to assist in re-mediating these types of problems.
So you’ve used the Disavow Link Tool to re-mediate your website placement and remove spammy links that have nailed you in the SERPs, so how long do you have to wait to see improvement?
In this interesting article two heavy weights from my industry weigh in with Matt Cutts from Google stating:
“It can definitely take some time, and potentially months. There’s a time delay for data to be baked into the index. Then there can also be the time delay after that for data to be refreshed in various algorithms.”
The bottom-line is that anything to do with organic placement takes time. Give yourself six months easily to be doing everything right after you have corrected problems to see even a glimmer of results. But be careful about when you first see your site pop up in the results.
I have found once you start to move your site will typically fall in the results after the initial ranking. I like to test placement again four to six weeks out after the site has popped up to see where it will really fall in the index. Sometimes I will see a temporary high placement and then a drop to a regularly maintained level. Use the second ranking to evaluate if you have more work to do at that point.
1. Product Listing Ads for mobile, Dynamic Contextual Ads for the Display Network, and even Dynamic Remarketing.
2. New Search Extensions are coming: customer support interfaces in the search engine results, email submission to add your name to a subscription list without leaving the Google.com search results page, enhanced call metrics, and social extensions.
3. This one is pretty big – remarketing is coming to the search results! Currently only available in the Display network, remarketing or “stalker ads” are coming to Google.com. This will be my most anticipated new addition for 2013.
Make sure to watch the full video so you can see where AdWords is headed for 2013 yourself.
Some interesting things just happened in the last few days, Google got very serious about Google+ and has started requiring Google users to enable Google+ integration. Now add to the mix Google’s new addition of Google+ Communities!I would definitely keep an eye on Communities, from my perspective. For some businesses, creating a Google+ Community for their business may allow more interaction with users than the typical Google+ Business page. For now, Google+ Communities look like a great option for merchants or brands with a strong following and not yet for the typical small to medium sized business owner. To see some examples take a look at this very interesting article on Google+ Communities from Website Magazine.
Google+ Communities are not like Facebook Groups, nor are they like a Google+ Business page. They are a hybrid and much more interactive than a Google+ Business page. First, you can invite people to join your +Community versus hoping someone will discover your Business page. Second, you can do video hangouts and others can post to your wall, share +1’s with other community members, post and hold events, and easily share content. Also typically, a Google+ Community page will have a moderator and a higher degree of interaction than would a typical Google+ Business page.
Think of your Google+ Business page like your business card or brochure and your Google+ Community like a free and wide ranging forum. The real power, from my point of view, comes into play with the ability of Communities to share +1 activity in the Google.com personalized search results. For those owning Communities that is a very, very powerful tool and may be the next big thrust for SEO and web visibility to be leveraged in 2013.
