Authorship Versus AuthorRank on Google

Authorship versus AuthorRank
Authorship versus AuthorRank

Although these two terms seem similar in fact they are very different. Here’s what to know about each.Authorship
This is not new, but linking your name, website and personal Google+ page together to have your photo appear in search results next to your content is new. Authorship is the online brand that you are establishing to let others know on the Web when something has been created by you and solves much of the problem of letting others scrape your content and passing it off as their own. It’s a way that Google is able to determine that something you wrote is really yours.

By linking your website, articles, and personal Google+ page you verify for Google that content is truly yours.

AuthorRank
This is new. Google’s toyed around with this under different names AgentRank and AuthorRank. In a patent disclosure from Google over three years ago I first saw the use of Agent/Author Rank. I however thought at that time it would be done with a meta tag not the algorithm element that it appears to be. At that time the patent addressed questions such as who issued the content first and so was the owner.

Google has revealed just last week that AuthorRank is real. It is no longer a question mark, and does impact search results.

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” Eric Schmidt Executive Chairman of Google

AuthorRank is more of a part of the algorithm that Google uses to rack and stack search results. It places importance on locations of content, social sharing, and authority of an author.

Both Authorship and AuthorRank are important new elements of web visibility and share-ability that will impact your organic placement now and in the future.

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