Coming to Google AdWords accounts and accessed from the tools menu drop down is a powerful new tool called the Keyword Planner. I am seeing this new tool in many of my client AdWords accounts as of today. This new tool is a real gem and a wonderful improvement to Google’s integrated keyword tools.
The Keyword Planner is powerful, you can now really estimate activity
- Choose options before you start search for keywords, estimate your own list, multiply your keywords.
- Choose targeting for estimates not only at the national level but get estimates at the state and city level.
- Set your average cost per click with a slider and set a daily budget to see results.
But that’s not all, you can do more:
- Pick over a list of keyword suggestions.
- Set the match type of keywords to target.
- Cull out keywords as you go.
- Download your new list as a .csv or an AdWords Editor import file.
I am just starting now to run the Keyword Planner through its paces in client accounts and so far I am finding the suggestions for my specific needs an excellent starting point. I am still carefully reviewing keywords on load, but there are some variations that I feel are pretty good additions to my client accounts.
What I like is the speed. I created a new list of phrase matched targeted keywords that look like they could really generate some sales with a few clicks and in under 10 minutes. As I try the tool out more this week, I’ll let you know additional thoughts.
For now, look in the tools section of the AdWords accounts you manage to see if you find the the Keyword Planner there. For the accounts I am managing, the tool seems to be appearing in accounts that are about 90 days old or younger. My older accounts do not have the tool appearing yet in the drop down menu.