Google+ Announces +Post Ads

Here’s another way that Google is monetizing the Web and the newest way that Google is boosting Google+ participation.

To help advertisers create visually rich and compelling experiences online, Google today announced that it’s testing a new type of monetization for Google+ called +Post ads. The new ad unit will let brands turn Google+ content into display ads that can run across the more than two million sites in the Google Display Network.” Read more online.

This is actually pretty big news. Let me help you to understand why.

1. Different than other social networking advertising, you don’t just reach your network, you reach Google’s network! If you advertise in the Google AdWords Display network, you’ll know that this means hundreds of thousands of impressions.

2. Google is anticipating that this new format will improve click through rate and user engagement. Make sure to watch the video of how Toyota is using +Post ads.

3. The key take away is the ability to connect with a large audience, allow immediate comments to the Google+ post, and one click sharability across platforms – Pretty revolutionary stuff!

4. If you want to try +Post ads, here is the beta sign up to get early involvement. Additionally here is more information from Google about +Post ads. Although I don’t have more information as to pricing, how the program is administered or who can and will be approved, based on what Google has done before I would imagine that there will be a separate ad interface as they used for Google Local ads called AdWords Express. AdWords Express is shown in the AdWords control panel but administered outside the AdWords control panel.

+Post ads just show another innovation from Google on how they are leading the way with mobile and social interaction and how your message can be relevant using Google advertising platforms to reach and engage a greater audience.