Social Media and Customer Service – Continued

Are you monitoring your social media interaction?
Are you monitoring your social media interaction?

Continued from Monday 11-16-15.

Many businesses do not see the need to be on Twitter or Facebook, but these are the very first places that their customers will look to get help if they cannot get it from the business’ website.

More frequently consumers will start with Facebook, but many businesses have turned off the ability for a consumer to post to their Facebook page making it a one way conversation. In this case you may see private messages and even posts as comments to one of the page’s posts as customers can get desperate looking for help to solve a problem.

For Facebook pages that are set up like this, it is typical that no one is even monitoring comments or interactions. So, potentially other readers will read the public comments posted by a customer with a problem; potentially damaging sales and reputations.

For customers from their 20’s to mid thirties they will typically turn to Twitter as well as Facebook; hashtagging your reputation into the gutter if they are really mad over a situation. Bing and Google will pick up these hashtags and they may even appear in the search results.

Add to that if someone is very active on social media and has a high Klout score their comments may become even more damaging as their comments will carry more weight online and more users may retweet the tweet; exposing you to even bigger damage.

Businesses pay big money for reputation management after online damage has been done, but it seems to me that with social media moderation and review of Facebook and Twitter a firestorm can quickly and easily be put out before the problems becomes so big that the customer feels the need to post a negative review or even a ScamReport (if they lost money).

Better yet for businesses is to get a footprint on social media and have a weekly review of comments to put out a potential fire quickly and be proactive in reaching out to customers in need.

#AstriaEnvy, #IHPReviews

Social Media is the New Customer Service Portal

Confused senior man
Don’t Make a Big Mistake, Make Sure You Monitor Social Media!

Here’s the situation… my husband and I ordered two Astria Envy Fireplaces (InnovativeInnovative Hearth Products) from our builder back in August. That’s over 13 weeks ago, we have been given a number of shipping dates. Here’s what we have been told:

Today: “Astria has informed him that the fireplaces will not go into production until Thanksgiving week.” 

On October 26th“The 2 fireplaces requested by the customer were ordered on 8/25 with a ship date of 6 weeks per the manufacturer. On 9/21 we requested an update on the fireplaces and were told a production date of 9/28 and then 2 mores to receive them.” 

“On 10/12 we were told the units were to ship in 1 week. When we had not received the units on 10/19 we called to check an update. At that time we were told the production date was pushed until 11/1 and they would be shipped after production. The units are still on order and we are still anticipating installing those units as they are the ones requested by the customer.” 

To understand the situation more fully my response in email to the marketing department (as that was the only address on their website) was as follows, “Our home closing is now being held up with these two fireplaces that my husband absolutely loves. My concern is that we are now being told these two fireplaces will go into production the week of Thanksgiving. If this is not true, please tell us now so we can find something else so we can close and get into our home before Christmas, we have already now missed Thanksgiving.

“We really do not want to wait again to simply be told to wait again without a realistic production and shipping date that we can really trust.”

 “Could you please let me know the reality of actually getting this product? My concern is that the factory is really wanting to discontinue them but does not want to say to dealers and is stringing them and therefore us along. We have now waited 13 weeks still do not have a shipping date. This is taking longer than to build our house!”

Of importance is that the vendor’s website does not have a customer service phone number or email address. So what did I do? Most likely the same thing that your customers would do, I turned to social media. I posted a nice private Facebook note to the vendor, I posted publically and nicely on their Facebook wall, I searched on Twitter to find them and then hashtagged all over the place to try to get their attention. Customers who get frustrated would most likely not be as nice as I have been with my communication.

I am hopeful that the factory and customer service department, that I know that they must have, will respond back to me.

Now, here’s the takeaway… are you personally making it hard on your own customers to find you, get an answer, or ask a question? Have you removed phone numbers and emails from your website hoping to not be bothered. Are you not engaged in social media? Most customers will look to Facebook first and then Twitter if they are really connected. If they don’t get satisfaction, they will go to Google+ and Yelp to write a review.

Well, I have to say from my perspective, the longer this vendor waits to respond the worse the reviews are that I will post online about their product and deliverability. Are you frustrating your own customers with the same inability to contact you to resolve a problem?

Check back on Wednesday for more about social media being the new customer service portal. Friday this week may just end up being the day for my candid review of the Astria Envy Fireplace by Innovative Hearth Products.

 

Easy Collaboration with Google Drive.

Nancy McCord
Nancy McCord – our resident expert on all things digital.

Written instructions to match our Try It Friday video on Google Drive collaboration.

To get started you’ll want to have a Google account and download Google Drive. https://www.google.com/drive/download/. Then follow the steps to install Google Drive. On installation, Google will add a link to Google Drive in your File Tree accessed through Windows Explorer.

You can also visit and view all Google Drive files online as well.

To start collaboration, load a file or photos into a folder in your Google Drive on your desktop that you want to share. Then go to your Google Drive account online.

Right click on the folder or file and then add an email address (must also be a Google account) to share the file. Give this new person rights to edit or just view the files.

The person you are sharing with will receive and email invitation. If they have Google Drive, this new file will now appear in their shared folder in Google Drive. If they do not have Google Drive, they will want to download the application as well unless they only want online access.

Once they accept to view the file for you to see any change they make and for them to see the file on their desktop offline, they need to drag the shared folder or file into their own “My Drive” folder in Google Drive.

Once that important step is done, any change they make you will be able to see. Plus by adding it to their own My Drive folder, now the file is downloaded to their own file tree and into the Google Drive folder on their desktop.

It’s super fast and easy to collaborate on files.

What could you do with Google Drive collaboration?

  1. Collaborate with teams.
  2. Share photos with college students away from home.
  3. Share files and folders with family members.
  4. Share files, photos, and folders with friends.
  5. Plan your next family reunion and keep everyone in the loop.

Watch the video: http://www.mccordweb.com/video/index.php

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