I have two AdWords accounts that I have had in Search and Display Select for several months. I personally hate comingling the two networks in one campaign, but I have to say that this strategy is definitely working for these accounts.
In fact, when I move them out of Display Select and simply run them in search conversion number really drop. Moving them back in almost instantaneously bumps up conversions – Why?
Google has stated a few things about advertising in the Display network that I wanted to share with you.
• Adding Display to a Search campaign increases brand recall by 124%.
• Increases purchase intent by 31%
• After seeing a Display ad customers are 140% more likely to click on an organic link.
• Driving traffic by combining Display with Search increases the likelihood of a visit by 27%.
With Display Select being better than just regular Display, for some accounts this is the “secret sauce” that seems to build strong conversion activity.
If you are looking for a very savvy, experienced AdWords account manager, I invite you to visit my website and then give me a call.