It’s no joke that it is harder to find the organic results and even harder on a mobile device. Here’s why businesses are flocking to Google AdWords and seeking out our Google AdWords account management services in May.
- Google is obscuring a view of the organic results on desktops by showing 3 to 4 ads at the top of every results page the following the ads sometimes with paid location listings or Google My Business pages. On mobile, it is even harder to get to the organic results much more scrolling is needed.
2. There is no need to drill down to organic results as the relevancy of AdWords ads has improved tremendously that you can find exactly what you need by simply clicking an ad. Add to that there are new ad features such as sitelinks (to take readers and shoppers right where they want to go) to click to call buttons allowing you to bypass a website visit completely.
3. AdWords has improved pay per click automated bidding algorithms and added many automation features in accounts, allowing a savvy AdWords account manager to quickly make changes and spend time in an account where it is needed to drive in more traffic and conversions.
4. AdWords leads are targeted and have value. With competent account management, your keyword list does not have to be untargeted, it can be finely honed with laser beam focus. Add to that the ability to automate bidding or stay in control of keywords you want to bid up and others you do not, AdWords allows clients to improve their ROAS (Return on Ad Spend).
If you are ready to move into AdWords too, I invite you to visit our company website and find out the difference that using a Google Partner for your AdWords account management will make in your results.