Who Should Use Bing Ads?

Nancy McCord is a Bing Ads Accredited Professional
Nancy McCord is a Bing Ads Accredited Professional

As a Google Partner and AdWords Certified Professional as well as a Bing Ads Accredited Professional and Bing Ads Certified Company I know pay per click. So who will be successful using Bing Ads?

In my experience, not every business will be successful using Bing Ads. Here are the industry sectors that I have managed on Bing Ads and their success or lack there of.

Lawyers – no, not successful on Bing Ads
We’ve done three lawyers and none have had good results on Bing.

eCommerce – yes, successful on Bing Ads
Several clients have been very successful on Bing Ads. We’ve found that relatively inexpensive merchandise and health and beauty products do well on Bing Ads.

High End Business Software – no, not success on Bing Ads
We’ve found that typically for high end products and that includes services and software that Bing Ads is not the best match. I am sure that it has to do with the demographics of the users. Stick with Google AdWords. If you want to test Bing Ads for market saturation plan on branding and recognition only. I just have not seen strong conversion traffic in these sectors on Bing Ads.

Industrial Equipment – mixed, some good some not so good
It depends on the industry, I’ve seen both warehouse and aviation have some success, but not to the degree that these same accounts have on AdWords.

Medical Professional – yes, good success on Bing Ads
Both doctors and medical facilities I have worked with have been very successful on Bing Ads. For these market areas, expanding exposure from AdWords to Bing Ads is a good match. In many cases we are getting nearly the same conversion results as we do on AdWords.

If you need help with your AdWords strategy, I am here to help. Give me a call today at 540-693-0385 to chat about our services and how I can help you get more from pay per click today.