The digital age has complicated what to review before buying a business. I have one entrepreneur client who bought a business and found out later that the website had no valid logins and is infected with malware.
Additionally, the webmaster was trying to sell the business without the real business owner’s knowledge. Contracts for domain transfer and hosting had already been signed with the webmaster before the real owner stepped in.
A review of statistics, source code, and logins for social media, the web server, and the website should all be validated before a final price is negotiated. If you know that the website has malware, has been banned on Google, and that there is no way to login or transfer the domain to you will definitely impact the price you decide to offer for an online business.
Make sure that you know before you buy! My firm does offer expert review services by the hour at a rate of $90 per hour to review these important items before you make a purchase. Contact us for more information.