October 2018 | Page 2 of 3 | The Web Authority

October 17, 2018October 5, 2018

Why Do Hackers Want Your Website?

Site reputation – that’s what hackers want to steal from you for their own personal gain. Don’t think that you need to just be using WordPress to become a victim. I’ve seen regular HTML website fall prey to hack attacks too.

It typically all starts with your user name and password being stolen. Hackers create a phishing page that looks legit that they hope you will click and then enter in your user name and password into. The best defense is to never click links in an email and if you do click a link, never share login information no matter how valid a site or form looks.

Instead, go to your login address using your browser and access your account without clicking a link. You will typically find that there is not a problem with your account or access. But the email you had received had some dire notice that you were going to lose access or your account would be closed. Be suspicious of everything.

Troy Hunt has it right in his article on how and why hackers want to get into your site and steal your credentials. His article is worth the read to allow you to make sure to stay safe. You will be amazed at the extent hackers will use, to mask their presence in an effort to steal your credentials and then your website reputation.

October 15, 2018October 5, 2018

How to Compete Against an Aggressive Competitor in Google Ads

Nancy C. McCord CEO of McCord Web Services

In Google Ads, you can compete effectively against large competitors who are spending a lot of money on Google Ads with a few creative approaches.

First, consider taking the gloves off. We will routinely target competitor names in very competitive spaces. Our ad text will show dynamic keyword insertion and phrases in the ad text like (Competitor’s Name) Too Expensive? Check out (Your Company Name) and then showcase features. Similar to (Competitor Name) is also another great way to get traffic and bleed off prospects who may have never known about you and were searching for your competitor.

Be watchful about the time of day your ads show. If you are competing against a company with a very large advertising budget, consider bidding down slow times of the day or times that do not typically convert for you and show your ads at your regular cost per click in peak times. This strategy keeps your name out there but focuses budget in peak decision making times.

Consider Display advertising and use In Market as a setting. This will show your ads in the Display Network and targets readers or browsing prospects that are actively looking for your competitor or services you offer.

If you are looking to boost your Google Ads exposure and be more competitive in your marketplace, I invite you to visit our website to find out more about McCord Web Services and what we do.

October 10, 2018October 5, 2018

Google Ads Accounts Need a Regular Overhaul

As a Google Partner and experienced Google Ads Account Manager, I have found that a yearly overhaul of your Google Ads programs helps to keep them operating at peak performance.

Many times a business owner has updated their website with new programs or services and has not advised us that they are doing rent to own, have dropped their minimums for free shipping, or have added a whole new service category.

During an annual overhaul or yearly check up, we review your website, running ad creatives, and review what items we are promoting and how we are promoting them in your account.

Plus, Google Ads changes ad serving, policies, extensions, and ad enhancements. Without a full review, sometimes things that should be promoted are left unadvertised simply to a lack of communication back to us, your Google Ads marketing team.

A yearly checkup assures that we are in the loop and promoting the items and services that are important to you.

If you are looking for a savvy Google Ads consultant or account manager, I invite you to find out more about us and our services. Google Ads account set up and management is our core business!

October 8, 2018October 5, 2018

Is Your Best Google Ads Strategy No Strategy?

Our clients love our experience and savvy with Google Ads.

That’s right many advertisers’ strategy on Google Ads (previously known as AdWords), appears to be no strategy at all.

As competitive as your marketplace is, and as much as Google Ads clicks cost, I personally feel that there must be a strategy to what you promote, dollars you put toward what, and evaluation of the success or lack thereof of your advertising as a part of your overall business profitability.

It all starts first with knowing what you can afford and what your costs are to supply the product you are selling to the purchaser. I feel that the time a business owner takes to evaluate what they can afford and the monetary investment they want to make in Google Ads clicks and our services is strategic to business growth.

As a professional Google Ads manager, I have found that results are much better for clients who have a degree of preparation and have done business analysis. The guidance that they give to me at account set up on their average sale, lifetime value of a client, desired Return on Ad Spend (ROAS) is incredibly helpful and allows me to have a better understanding of their requirements for success in a Google Ads account.

If you are looking for a Google Ads consultant and experience account manager, look no farther. Visit our website at www.McCordWeb.com to find out more.