Our new series COVID-19 Guide for Google Ads starts today. In this article we will discuss when is it time to restart Google Ads.
We recommend assuring that you are following your county and state guidelines first. If your state has not opened up businesses in your sector, it is not time to restart your Google Ads program yet.
That being said, if you feel that you may be losing traction against competitors that are opening, we have done for some clients “warm up” ad text. By adding “we will be open on such and such a date and are taking virtual consultations or pre-bookings”, you can start to drive your website traffic and meet demand.
We have found for many plastic surgery practices that there is so much pent-up demand that conversions are blowing through the roof when a Google Ads restart is done.
For other businesses, demand is not the issue, but rather cash flow to restart Google Ads really is the issue. In this case, we recommend chatting with your account manager to see if you can start with a smaller footprint and lower negotiated management fee.
For those that have not stopped Google Ads programs during the virus – like ecommerce and service-based businesses, activity on Google Ads is good. For some very good. Even pest control firms are reporting excellent lead generation these past months.
If you have worried about what to do with Google Ads and COVID-19, now’s the time to review what strategies your Google Ads Manager may suggest.
For our own clients who have paused programs during the virus, we encourage you to get with us for a custom plan on how to get back going with Google Ads. We know that we will be able to find a business-friendly way to assist you in driving traffic again and getting the leads you need to move forward from Google Ads exposure.