I haven’t seen this in any of the professionals forums or even on the MSN adCenter blog, but I was looking at a potential client’s account for management services and his account is on MSN adCenter Beta. Interesting! Of note was the fact that MSN adCenter is moving to a control panel much like Yahoo’s.
Of particular interest to me was the fact that in adCenter Beta, MSN has dropped “Orders”. Now there are only campaigns, ad groups, and ad text just like the Google AdWords model. The interface was much more user friendly and is clearly a new change for MSN which is struggling to resolve some of the “issues” that professionals find with their current pay per click advertising interface.
I am looking forward myself to migrating to this new fresher and hopefully bug-free interface for Microsoft adCenter.
