We have also found that to just drop your “clickee” on the home page of your website is not effective in creating a good conversion rate and does not get your program a good quality score rating. We have learned to create a landing page for each ad group theme.…

We think one of the smartest things that Google AdWords does is use a tool called the “Ad Discounter”. Everyone wants their ads at the top of the page! To get there, you need to set your maximum cost per click at a reasonable, yet high figure, and your daily…

What you pay for each AdWords Cost Per Click (CPC) is determined by you! How frequently your ad is served is determined by the maximum CPC and your ad’s daily budget. You can select to show your ads globally, nationally, regionally, or even in a targeted area determined by your…