I know computers, but I am not a computer geek like my husband. Although I can fix many things that happen to my computer with a Google search and some time, there are times when the instructions are too complicated or simply over my head. There are other times when…
Tips
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Your Bounce Rate on Google Analytics
This past month if you are sharing your website statistical data with Google Analytics, they emailed you a very interesting aggregate report on bounce rates. Here is an executive snapshot: Traffic Sources Pages / Visit Bounce Rate Avg Time on Site Direct 4.0 (-0.5) 47.2% (-4.0%) 5:21 (-0:07) Referral…
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Keeping Your Website Clean
Some people get so absorbed in spending time driving traffic to their site that they forget about the functionality of the site itself. In order to ensure the maximum amount of possible conversions from your Internet marketing efforts, your site needs to have completely usable functions and features. Sites that…
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Responding to Unfavorable Online Reviews
Getting a bad review online can be maddening, but don’t make it worse by responding without putting in a lot of thought to how your own response will be perceived by other future customers. I have a client who had a very poor review. When you are in business, you…
